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Work Background
Brevard ZooBoard Member
Sep. 2024
Booz Allen HamiltonHead of Integrated Marketing
Jan. 2024 - Feb. 2025I developed and led a team responsible for creating and executing scalable paid media, sales enablement, and marketing strategies aligned with company objectives. I led cross-functional teams, including communications, creative, PR, brand, and sales, to align strategies and maximize campaigns, driving growth with data-driven insights. I spearheaded lead generation initiatives to feed the pipeline with MQLs and BALs, established and reported on KPIs and budgets to ensure accountability and measurable impact, and created dashboards, playbooks, and processes to provide companywide alignment and efficiencies as a COE. Additionally, I led market research for campaign optimization, managed agencies/vendors and RFPs for new agencies, and identified new technologies for marketing and sales.
L3Harris TechnologiesDirector of Sales Operations, Corporate
Jul. 2020 - Sep. 2023Melbourne, Florida, United StatesPartnered with executive leadership to transform and harmonize complex policies and business development processes to evolve L3Harris sales enablement tools (encompassing CRM, AI, Marketing, Capture, PowerBI, Trade Show) which increased sales profits, tracked customer engagements and streamlined workloads. Lead project to merge 8 CRM systems into one. Co-lead CRM integration, processes and policies for 9 divestures and 2 acquisitions. Developed predictive analytics dashboards to make more informed business decisions. Managed 2 direct reports and 8 cross functional and cross segment teams that developed and deployed 500+ CRM enhancements, executed training and internal communications, and wrote 2 technology control plans and 10 corporate policies.
L3Harris TechnologiesDirector of Marketing, Corporate
Feb. 2020 - Jul. 2020Melbourne, Florida, United StatesDeveloped and executed integrating marketing and communications campaigns to achieve results in line with business priorities and brand values. Managed 3 direct reports, 5-person cross segment team, military service leads and agencies from strategic planning into tactical execution of Tier 1 events. Lead $4.2M in trade show synergies after merger and the trade show pivot during the onset of the pandemic. Improved employee engagement ratings by another 35%. Other job skills included executive collaboration and presentation, crisis planning, cost synergy planning, budgeting, and project management.
L3Harris TechnologiesMarketing Senior Manager, Corporate
Jun. 2018 - Feb. 2020Melbourne, Florida AreaLead communication strategies for internal and external audiences that support the business strategic priorities and ensure brand alignment with the corporate mission, values and objectives. Current job skills include knowledge and timely delivery of brand marketing strategies, cost synergy planning, budgeting, trade shows, project management, and large scope special projects, all with enterprise-wide teams and C-suite communications. Served on the Integration Management Office (IMO) leading Marketing Collateral and Trade Show work streams during the merger with Harris Corporation and L3 Technologies. As employee engagement lead for Communications (75+ employees), my team developed several new successful programs like a monthly training series and an employee development program improving functional survey results by 44%.
Rollins CollegeGraphic Design Capstone Instructor
Apr. 2014 - Jun. 2015Winter Park, FLTaught the design process used by freelancers and design firms to create effective, professional projects. Over ten weeks my students understood, in theory and practice, what makes good design - in form and space, in color fundamentals, in translating key messages into design, and in utilizing typography and images effectively. Upon their completion of the course, they will have created their own creative pieces that can serve as the beginning of their professional portfolio.
Harris CorporationDigital Marketing Manager, Corporate & Segment
Jan. 2014 - Jun. 2018Melbourne, Florida AreaRearchitected the company's digital marketing, event and customer experience strategy with integrated marketing plans. Lead global digital teams to educate and deploy campaigns and strategies that drove sales growth and increased ROI through email campaigns, website, apps, trade shows, paid ads, SEO, and PPC. Established company’s social media channels. Redesigned segment website and then project managed the rebuild of the corporate website as a result of M&A activities. Partnered with C-Suite and public relations team on Tier 1 events. Optimized digital marketing channels using analytics dashboards to continuously improve campaign effectiveness.
Dixon TiconderogaCreative Director Consultant
Jan. 2006 - Jan. 2007Orlando, Florida, United StatesHired to restructure the creative department and repackage the entire product line which was behind schedule. Managed personnel and projects for the creative department for 1 year until the back-fill position was hired. Assisted with interviews to identify a qualified candidate. Architected the brand new job request system to manage teams workflow and efficiency.
Global Travel InternationalCreative Director Consultant
Jan. 2002 - Jan. 2003Responsible for the creative output of GTI, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team.
T.Shipley CatalogCreative Director
Jan. 2000 - Dec. 2001Orlando, Florida AreaResponsible for the direction of a company's visual brand/catalog. Develop the strategy for marketing and public relations for the company, and ensure that other employees in the creative department work to support that goal. Art Directing photography and overall catalog layout was a primary duty.
Barbara Widerman DesignsOwner, Marketing and Branding Consultant
Jan. 1995 - Jan. 2017Develop motivational and effective banding and marketing communications. Collaborated with clients to identify individual needs for comprehensive campaigns. Oversee designer, copywriter, photography, illustration, and/or programmer staff to ensure successful implementation. Projects include magazines, catalogs, brochures, annual reports, manuals, advertisements, logos, packaging, trade shows, websites, web banners and much more. Clients include: Tupperware, Disney, American Red Cross, GolfWeek, Mattel, The Orlando Sentinel, B.B. King Blues Club, Hard Rock Cafe, Essen and more.
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