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Work Background
CHICKIN’Founder
Dec. 2018 - Dec. 2020Hanoi Capital Region- Launched and scaled Vietnam’s first Korean chicken food truck concept, evolving it from initial concept sketches to four operational points of sale within one year.
- Directed cross-functional teams across production, operations, and customer service, ensuring consistent delivery of high-quality food, safety compliance, and brand integrity at each location.
- Managed end-to-end operations, including product development, branding, supply chain logistics, and the design of a differentiated customer experience.
- Formulated strategic expansion plans to position the brand for post-pandemic growth, identifying new market opportunities and scalable formats.
- Executed an orderly business liquidation, negotiating a successful transfer of assets and brand to an investment company, ensuring value realization and business continuity potential.
PLAY NutritionFounder & CEO
Oct. 2015Hanoi Capital RegionEntrepreneurial leader and Founder of Play Nutrition – a rapidly scaling health and wellness brand in Vietnam. Spearheaded all aspects of business development, from securing million-dollar funding to nationwide product launches and team building. Drove 10x revenue growth (2019–2023) by delivering innovative nutrition products, executing data-driven GTM strategies, and securing key partnerships with top retailers and fitness chains. Proven track record in building high-performing teams, navigating complex operations, and expanding into new consumer segments.
Phu Xuan House JSCAccountant
Jun. 2010 - Feb. 2011
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