CHICKIN’Founder
Dec. 2018 - Dec. 2020Hanoi Capital Region- Launched and scaled Vietnam’s first Korean chicken food truck concept, evolving it from initial concept sketches to four operational points of sale within one year.
- Directed cross-functional teams across production, operations, and customer service, ensuring consistent delivery of high-quality food, safety compliance, and brand integrity at each location.
- Managed end-to-end operations, including product development, branding, supply chain logistics, and the design of a differentiated customer experience.
- Formulated strategic expansion plans to position the brand for post-pandemic growth, identifying new market opportunities and scalable formats.
- Executed an orderly business liquidation, negotiating a successful transfer of assets and brand to an investment company, ensuring value realization and business continuity potential.