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Work Background
State of Nevada Bureau of Child, Family and Community WellnessContracted PIO - CDC Foundation
Aug. 2022 - Jun. 2024Manage the public relations and public information program for an agency on a statewide basis; write media releases, newsletters and informational brochures; produce multi-media presentations and take photographs; design, organize and maintain web platforms. Write news releases, create informational brochures, coordinate and script public service announcements, and research and author articles for publication and/or to inform the public of activities or items of interest; organize, draft and edit material for printing or publication and distribution; evaluate advertising and promotional materials for compatibility with public relations efforts. Establish and maintain effective working relationships with State and local government officials and media representatives; respond to queries and direct questions to appropriate staff; arrange press conferences and notify media representatives of newsworthy events. Develop internal and community relations publicity campaigns designed to build agency morale, community support, and a positive agency image and identity; prepare agency newsletters or brochures; draft and edit articles; layout and design materials for printing; and draft speeches for special audiences. Develop and maintain the public communications portion of the departmental crisis disaster response plan, serve as the agency spokesperson during crisis or emergency situations.
In Plain Sight Marketing LLCChief Marketing Officer
Mar. 2015 - Jan. 2024Carson City, NVWe provide marketing strategy; community, public, media, and government relations; stakeholder communications, content marketing, blogging, ghostwriting, editing, proofreading, event planning and management; public affairs; digital marketing, and social media. Projects, past and present include:
Feeding Pets of the Homeless - public relations, digital marketing, email marketing, social media
Casey Neilon - public relations, digital and email marketing, social media
Carson Valley Meats - public relations, digital and email marketing, social media, community relations
Buckeye Farms at Park Ranch - public relations, digital and email marketing, social media, community relations
East Fork Professional Firefighters Association - public affairs, public and media relations, stakeholder engagement, social media
Former Carson City Mayor Bob Crowell - public affairs, campaign publicity, social media
Carson City Sheriff Ken Furlong - public affairs, campaign publicity, social media, educational event planning and management
Shaheen Beauchamp Builders - public and media relations, social media, event planning and management
Roper's Heating and Air Conditioning - public relations, social media
Foxwood Lake Almanor - digital marketing, social media
Ginger Easley, RE/MAX Realty - public relations, social media, event planning and management
JD installations - social media
Microsoft Operations, Reno - Executive and internal employee communications, event planning and management
University of Nevada, Reno - public and media relations
Carson High School Career and Technical Education program - public affairs, public and media relations, social media
Nevada Builders Alliance - public affairs, public and media relations, social media
Western Nevada College Foundation - public and media relations, social media Check out my online portfolio at http://kathietaylor.writerfolio.com/.
Department of Public Safety - Nevada Highway PatrolManagement Analyst II
Jan. 2014 - Jun. 2014Carson CityManage 2014 statewide Nevada Highway Patrol asset inventory - located in excess of $1M in state assets previously not found. Research and write successful State of Nevada Technology Investment Request and accompanying business case documentation for $5.6 million technology acquisition to implement mobile data computers in the NHP Fleet.
Miller HeimanDirector of Sales Operations - North America
Jun. 2011 - Jan. 2014Reno, NVStakeholder, contractor, employee and internal communications
Increase recruiting talent pool with LinkedIn recruiting strategy for independent sales consultants - a recruiting effort so new that no existing strategies and research existed.
Reduced turnover in independent consultants by 30% by improving on-boarding and educational experience.
Develop and execute customer experience survey, internal and external communications with employees, C-suite, consultants and customers.
Global sales channel communications - email, web and conference content development.
Strategic planning for the North American sales channel including recruiting, on-boarding, quality assurance and business development.
Business analysis
Continuous process improvement with global implementation
Microsoft Licensing, GPOperations Project Manager 2
Jul. 2010 - Jun. 2011Reno, Nevada AreaDrive customer/partner experience and satisfaction by improving procedures around our bi-annual customer survey process; develop communications strategy around multiple listening systems; create and execute marketing strategy for Windows Live on college campuses, winning 38% of global GrowShare marketing budget. Intern-to-Vendor role.
University of Nevada RenoPublic Relations - Media Relations
Jul. 2009 - Mar. 2010University of Nevada, RenoPromoted the first-ever International Symposium on Terminus Lakes, driving international attendance and media coverage, partnering with the Desert Research Institute and world-renowned climate change scholar Wallace Broeker. Promoted the Fleischmann Planetarium/ NV Energy partnership's unveiling of their new solar panels, garnering local television and newspaper coverage. Promoted the Kennedy Center All-American College Theater Festival held at UNR, including press conferences and studio interviews with the keynote speaker, Kunal Nayyar, who stars in CBS' Big Bang Theory and other School of the Arts' events, increasing attendance at student art shows, operas and musicals. Intern position.
Douglas County School DistrictHealth Aide
Aug. 2005 - May. 2007Provide emergency first aide to school children, create and execute health-related education to grades 6-12, maintain confidential health records
Johnson Lane Volunteer Fire DepartmentVolunteer Firefighter/EMT
Jan. 2005 - Jan. 2008Provide emergency medical care and fire suppression to local community. Served as Vice President of the Board of Directors 2007. Annual fundraising event chair 2007.
Word Consulting, formerly Taylor Made Communications and WellnessPrincipal
Apr. 1998 - Mar. 2015Minden, NVFreelance publicist and wellness educator. Marketing strategist for local successful political campaigns.
Increased networking group membership by 300%
Sell out concert attendance for Reno Jazz Orchestra fundraising series for the Food Bank of Northern Nevada -- coordinate with City of Reno and West Street Market and media.
Develop marketing campaign for mining association that is still in use today. Publishing credits include Nevada Magazine, Nevada Silver & Blue, Motorcycle and ATV Industry magazines, The Douglas Times, unr.edu. Partner with In Plain Sight Marketing, LLC to drive political campaign marketing strategy for successful campaign to re-elect Karen Abowd, Carson City Supervisor, and press releases for Mark Krueger campaign for Carson City District Attorney. Write press releases, media stories and website analyses for local clients, including political campaigns, medical/dental practices, veterinary clinics and garden centers. Develop marketing campaigns, including traditional and guerilla marketing, social media, event planning and advertising buys for local businesses, non-profits and F500 companies. Research data, generate ideas and create copy for web, print, and ads. Design and present continuing education seminars, classes and national certification workshops.
Water Exercise Instructors' NetworkDirector
Jan. 1998 - Jan. 2002Event planning and marketing, water-based fitness education, monthly newsletters, and membership recruiting.
FAG Bearings CorporationAccount Executive/Customer Service
Jan. 1991 - Jan. 1998Manage Northern California territory customer accounts including original equipment manufacturers, distributors and end-users of industrial bearing products for a diverse customer base comprised of high-tech firms, medical equipment manufacturers, mining, tunnel boring and construction; as well as warehouses and engineering. $1.5 million in sales. Research and follow transactions from initial inquiry through manufacture, delivery and invoicing Work with multiple, international departments to facilitate customer orders and meet customer
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