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Work Background
Co-Founder
Pen On Paper TechnologiesCo-Founder
Mar. 2022Bengaluru, Karnataka, IndiaPen On Paper Technologies LLP is a full service Creative UI UX Web Design Agency in Bangalore, India. Bringing together design, data and technology, we partner with businesses to turn strategic insights into big ideas and deliver digital solutions along with commercial success. With over 10 years of experience in designing, we have honed our expertise into a one-stop solution for all your branding and design needs. With our strong team of innovative thinkers, we have worked with some of the most ambitious companies in finance, technology, food, professional services and more, and delivered designs that are engaging, impactful, effective and beautifully crafted making us one of the fastest growing Designing and Branding Agency in India.
Senior UX Design Consultant
Johnson & JohnsonSenior UX Design Consultant
Sep. 2021 - Mar. 2022United States currently remoteAdvise the team about the correct way to design their UX. - UX audits, make suggestions and create improvements - Working closely with Engineering manager director, development team and additional stakeholders by applying UX best practices to improve UX and UI in existing products. - Create assets, features, wireframes and prototypes, following the design system of the product. - Working under an Agile environment applying best practices making sure to be ahead of development. - Reviewed user feedback to propose solutions to current UX problems. - Guide on existing website/application and make it more like an enterprise application, take care of flow and give suggestions to change flow, detailing of app. - Share best practices to achieve the relevant UX and UI of the product.
UX Researcher II
AmazonUX Researcher II
Jun. 2019 - Sep. 2021Bengaluru Area, IndiaMy work in Amazon mainly includes conducting Design Research for Amazon Academy features: - User Research (Generative and Foundational) - Evaluative Research (Usability Testing - Check the usability and success of UI mocks, analysing the patterns, and inform the Product team about website improvements and features) - Diary Studies (To observe behaviour and patterns over time) - Surveys and Qualtrics to understand quantitative feedback and insights Roles and Responsibilities : - Manage and conduct user research and concept development - Develop thoroughly working prototypes for Usability Testing - Research personas and investigate behaviour - Customer Connects : Lead the designers throughout the process of proposing, wire framing, and implementing UX improvements - Work closely with product management teams to identify research opportunities - Work with design, product management, content strategy, engineering, and marketing - Work with recruiting agencies, for recruitment activities for user research - Plan and implement the overall user research strategy and methods Research Projects and Features: - Live Lectures (Students | Teachers) - Overall Product Experience - Customer Outreach with Amazon Academy Users - Payments and Pricing (Students | Parents) - Marketing and Branding (Students) - Daily Digest - Test Taking Experience - K-12 research (Students | Parents | Tutors)
User Experience Research and Design Strategy | Ola Electric
Ola ElectricUser Experience Research and Design Strategy | Ola Electric
Apr. 2018 - May. 2019Bengaluru Area, India- In depth User Research - Stakeholder and Ecosystem Mapping - Insight Generation - Service Design - Brand Pitch - Investor Demos
Product Strategy and Experience | Ola Play
Ola (ANI Technologies Pvt. Ltd)Product Strategy and Experience | Ola Play
Nov. 2017 - Mar. 2018Bengaluru, Karnataka, India
User Experience Strategist and Designer
ITC InfotechUser Experience Strategist and Designer
Jun. 2016 - Nov. 2017BangaloreCore Competencies: β€’ UX Design β€’ Business consulting β€’ Brand Experience Enhancement β€’ User research β€’ Mobile Application Wireframing Projects handled: β€’ Eurofins USA- A national leader in laboratory services, serving food, environment, pharmaceutical and agro science customers. o Gathered requirements in an offshore meeting. o Translated the requirements into relevant analysis and designed the wireframes for the same. o Actively participated in building the Genomics Mobile App for them. β€’ Shea Moisture- SUNDIAL BRANDS LLC. o Consulted US based beauty brand Shea Moisture on Brand Experience and UX usability. o Complete User Research o Wireframing and Development of the website β€’ PTC Flex PLM– The Leading PLM Software for Retail, Fashion, Footwear, Apparel and Consumer Products. ... PTC FlexPLM offers the most comprehensive Retail PLM (Product Lifecycle Management) capabilities o Requirement gathering and Analysis o Conceptualization, wireframing, information architecture, getting business requirements. o In-Vision working prototype creation. β€’ Woolworths Holdings Limited- Woolworths Holdings Limited is a South African chain of retail stores and one of the largest in the country, modeled on Marks & Spencer of the United Kingdom. o Created the POC for Woolworths client visit. o It was very well received by the client and has been taken forward.
UX and Business Strategies Intern
redBusUX and Business Strategies Intern
Apr. 2015 - Jul. 2015Bengaluru Area, India
Product Design Intern
Rachana Reddy AccessoriesProduct Design Intern
Jan. 2014 - May. 2014
Intern
Rachana Reddy AccessoriesIntern
May. 2013 - Jul. 2013

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Pen On Paper: Strategic Design Impact for Businesses
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