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Work Background
Cobham SatcomMarketing Lead
Nov. 2022 - Mar. 2024Concord, California, United StatesWorked with Cobham’s global marketing team to revamp their Government Defense Systems assets and content strategy. Focusing on developing new content and setting an organizational standard for a cohesive brand approach across GDS, Maritime and ground segments. This work spanned across the California and Denmark marketing teams. • Created compelling content including posts, videos, graphics, and other multimedia elements to highlight Cobhams mission and global strategy.
• Developed a cohesive content and branding strategy for the Tactical Tracker program and Land Tracker offerings.
• Lead strategic product marketing initiatives tailored to various global regions, positioning the company's products effectively by considering cultural nuances and market dynamics.
• Implemented a complete brand voice across all social and video content.
• Designed and developed a Tactical Tracker interactive web experience.
• Stayed up-to-date with industry advancements, competitor activities, and emerging social media trends.
NXT Communications CorporationMarketing Director
Oct. 2019 - Nov. 2022Ball Ground, Georgia, United StatesServed in first-ever corporate Marketing Director and user-interface product designer role for antenna startup, providing, vision, attention to detail and high-quality execution during firm’s critical launch phase. • Delivered strong visual and digital branding that simplified a complex technology and connectivity message to help NXTCOMM stand out in key vertical sectors, including aero and defense mobility.
• Ensured consistent and innovative brand presence across every facet of the company’s visual assets: logo and corporate identity, marketing collateral, websites, investor decks, conferences and trade shows.
• Coordinated closely with corporate writing team as well as outside video producers and agencies.
• Directed all phases of creative development from concept design to roll out.
• Worked cross-organizationally to deliver visual assets for business development and engineering teams. Contributions to RFP military white papers and critical design reviews are key to commercialization of technology and future expansion of product hardware and software.
• Recognized as a space creative on the rise after being selected to appear on Via Satellite’s On-Orbit Podcast in April 2021: “(Space) Graphic Design is my Passion.”
SkypeIndustrial Designer
Feb. 2018 - Sep. 2018Redmond Lead the industrial design on the Skype (Vostok 1.0) camera system through a contract with Ghost Pxl.
• Designed beta Vostok 2.0 and SkypeBOX concepts to enable a more centralized viewing experience in the home.
• Designed initial UX around streaming the camera system to a TV, recognizing faces, pairing with multiple speaker devices and sharing your screen for streaming movies and videos.
GHOST PXLMarketing Director
Jun. 2017 - Oct. 2019Bellevue WaLead an amazing team of creatives and developers to execute our clients creative needs at a high level. • Supervised new project management efforts, workflows, and scheduling implementation.
• Consistently led firm's communication and presentation efforts with client-side C-level executives that prioritized client's strategic goals.
• Oversaw the execution of all creative efforts on projects to assure earnings, growth and and profit goals are achieved.
• Cultivated an environment of innovation, excellence and accountability; increased staff from 2 to 12 and developed a portfolio of 45 full-time clients.
• Clients included XBox, DocuSign, Fairmont Hotel, Work Day, Bon Appetite, Skype, Range Rover, Mr Porter and many more.
RIZE TechnologiesCreative Director
Feb. 2016 - Jan. 2018Greater Seattle AreaLed development team of 12 and oversaw direction of product architecture, UI/UX design, and completion the CMS platform. Facilitated collaborations between frontend and backend developers as well as QA and Project Managers. Worked collaboratively with the marketing team to ensure company brand and vision from product inception to CMS launch was cohesive and impactful to the end consumer. Created and launched new content management platform which supported users in posting multiple types of content to native applications and websites. Spearheaded seed group of funding and raised $250K on the product. Prepared pitch documents, conducted presentations, and secured six major accounts with $70K in revenue per month.
Bristol Design and ConstructionCreative Director
Oct. 2014 - Jun. 2015Greater Seattle AreaDeveloped the brand story and roadmap for the JaQor resort in Belize. Worked with the architecture team and site planning team to create a cohesive design language for the resorts retail, residences, and 3 hotels. Lead the financial team to develop the hospitality package by over seeing and insuring the complete brand guidelines for all physical and digital experiences.
TulemodAssociate Creative Director
Mar. 2014 - Oct. 2014Greater Seattle AreaLead the creative direction and product architecture. Enhanced the online user e-commerce experience through 3D visualization, modeling and animation. Replace expensive physical inventory with
digital assets. Enable data-driven planning and reduce inefficiencies in the industry workflow by applying predictive analytics to a proprietary data stream.
Reign LabsCreative Director
Jun. 2012 - Apr. 2014Kirkland, WAReign Labs is a global product design studio consulting in fashion and graphic design, digital marketing and product development for a range of lifestyle businesses.
ODD NYCCreative Director
Oct. 2011 - Oct. 2013Greater New York City AreaLed creative direction for marketing and advertising, e-commerce and retail store. Co-designed ODD namesake collection, featured at New York Fashion Week. Built partnerships and oversaw the relationship with international fabric manufactures and showrooms.
QuiksilverDesign Intern
Jan. 2009 - Dec. 2009Responsible for wetsuit design and construction. Technical sketching and fit adjustments. Performance and product testing.
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