BULLRED DISTRIBUTIONBrand Manager (Heineken Zimbabwe)
Jul. 2019 - Jul. 2021Zimbabwe๐ ๐ฎ๐ถ๐ป ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐: โข Successfully led a team of 4 representatives, driving regional growth and brand expansion. โข Instrumental in achieving significant business growth, expanding from distributing 1 wine house to 4 wine houses and increasing SKUs from 20 lines to 124 SKUs, showcasing strategic business development skill. โข Conducted market research and analysis to identify emerging trends and opportunities, leading to the development of innovative marketing strategies. โข Successfully launched the Amstel and Amstel Lite brands in OK Supermarket and TM Supermarket, positioning them as competitors to Castle Lite in the market. โข Developed and introduced the MacMobile automation system, revolutionizing the FMCG supply chain management from distribution to retail, optimizing sales representatives and merchandisers. โข Established strong relationships with key influencers and industry partners to enhance brand visibility and credibility. โข Oversaw the design and production of high-impact marketing materials, including print and digital assets. โข Managed a significant advertising budget, optimizing spend to achieve maximum ROI. โข Monitored and reported on key performance indicators, making data-driven decisions to drive business growth. โข Collaborated with sales teams to develop promotional programs and incentives that drove customer acquisition and retention. โข Received accolades from senior management for consistently exceeding performance targets and delivering exceptional results.