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Work Background
Aptus Surgery Centre, Novaptus Surgery Centre & Novena SurgeryMarketing and Communications Manager
Feb. 2024 - Jul. 2025SingaporeLead the marketing and sales efforts across three specialist day surgery centres, overseeing team performance, marketing strategy, and surgeon engagement. Drive strategic B2B initiatives and package customisation to support sustained business growth. Contributed to a year-on-year sales increase of +7% in 2024, following significant growth in prior years. Mentor and manage junior marketing staff to meet monthly sales targets through performance coaching and pipeline management. Chairperson for the company’s biennial Dinner & Dance 2025, leading a 13-member team to execute a successful event for 250 guests at Conrad Centennial Singapore.
Aptus Surgery Centre, Novaptus Surgery Centre & Novena SurgeryMarketing and Communications Assistant Manager
Jan. 2023 - Apr. 2025SingaporePromoted to Assistant Manager after consistent performance in driving revenue and building specialist relationships. Contributed to +127% YoY sales growth in 2023 at Novaptus Surgery Centre. Balanced dual roles in sales and marketing; identified and closed new business opportunities while executing content initiatives. Led the planning and execution of the inaugural company Dinner & Dance in 2023 with 180 guests at Shangri-La Singapore.
Aptus Surgery Centre & Novaptus Surgery Centre Marketing and Communications Executive
Apr. 2021 - Dec. 2022SingaporeInitiated key outreach efforts to promote Novaptus Surgery Centre to private specialists across Singapore. Supported digital and print content development for medical campaigns and seasonal promotions. Played a critical role in achieving +49% YoY growth in 2021 and +212% in 2022, contributing to the centre’s business expansion and brand visibility.
The Straits TimesIntern Journalist
Jan. 2019 - Jun. 2019SingaporePublished over 40 print articles covering local and professional sports, from school competitions to international tournaments. Co-wrote a half-page feature on women’s football in Singapore. Covered major events including Sunwolves Super Rugby matches, HSBC Singapore Sevens, ASEAN Basketball League games, OCBC Cycle, and the Merlion Cup. Developed skills in on-deadline reporting, interviewing, and editorial collaboration.
Cleo MagazineFashion and Editorial Intern
Feb. 2016 - Mar. 2016Singapore Wrote lifestyle, fashion, and food content for both print and online platforms. Assisted the Fashion Editor on-set for monthly editorial photoshoots, gaining hands-on experience in styling and production coordination. Contributed to feature stories and product roundups under tight editorial deadlines.
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