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Work Background
TuringAI Content Analyst
Sep. 2024 - Dec. 2024Palo Alto, California, United States• Trained large language models (LLM) to create tailored user responses, to prompts, for Google Gemini Advanced.
• Crafted effective user responses for quality and relevance by fact-checking, assessing contextual accuracy, factuality, subjectivity of responses. Reviewed and flagged issues in the model.
• Analyzed data to optimize content strategies for maximum impact through NLP, SFT and RLHF.
AccentureDigital Content Management Analyst
Apr. 2023 - Sep. 2024Gurugram, Haryana, IndiaResponsible for creating and publishing engaging content for Microsoft USA’s Bing homepage, Weekly Breaking News Quizzes for various English-speaking markets, Weekly Quiz Polls for MSN and assisting with visual design, prompt engineering for CoPilot AI. Monitored and evaluated content quality. Additionally, I worked on creating guidelines for Bing.com and Content Management Systems with internal and global teams to provide timely and relevant content updates on the Bing homepage, focusing on ensuring positive customer and stakeholder experience by identifying and mitigating potential risks.
Neon Digital MediaCopywriter
Sep. 2022 - Mar. 2023Gurugram, Haryana, IndiaEngaged in writing social media content, ideation of B2B and B2C campaigns, SEO writing, email marketing, and performance marketing for Bata Indonesia and Bata Malaysia. In addition, I created an AI chatbot journey for Silver Line Prestige School to ease and expedite the process of engaging and educating the parents about the admission process at SLP School, contributing significantly to the increase of engagement and lead generation.
HousrManager - Content
Aug. 2021 - Nov. 2021Gurugram, Haryana, IndiaManaged digital content marketing with a focus on defining brand voice and tonality, content management systems, project management, scope management, digital marketing, campaign creation, social media marketing, and stakeholder management. Assisted with the launch campaigns for Housr Pune and Hyderabad. I also developed the Housr Customer Care journey, resulting in a 15% increase in sales through lead generation.
Limeroad.comAssistant Manager - Copywriting
Feb. 2021 - Aug. 2021Gurugram, Haryana, IndiaManaged and led a team of e-commerce writers while collaborating closely with marketing teams to align with their objectives. I worked on sales campaigns, seasonal events, and team projects, crafting compelling social media content that enhanced brand presence. My expertise encompasses digital copywriting, e-commerce marketing, SEO writing, data analysis, performance optimization, and scope management. In addition, I developed the Seller Porter AI chatbot journey, enabling local retail shops and sellers to sell merchandise online through the Limeroad app.
Hogarth WorldwideCopywriter
May. 2020 - Dec. 2020Gurugram, Haryana, IndiaSkilled in digital copywriting, social media content, blog writing, and A+ content creation for renowned brands such as Reckitt Benckiser, Pizza Hut, Dulux Paints, Dole Fruits, and others.
QED CommunicationsCreative Copywriter
Nov. 2019 - Jan. 2020Gurgaon, HaryanaI assisted in ideating and visualizing corporate conferences for Reckitt Benckiser. Additionally, I crafted scripts for television commercials for Moov, Harpic, and Dettol, and developed social media campaigns based on client briefs, contributing to a 12% increase in sales.
Liquid LoopCopywriter
Jan. 2019 - Aug. 2019Gurgaon, IndiaDigital Copywriting, Short Video Ideation, Blog Writing, Social Media Marketing, V/O for Reels for Nirmals Furnishings, Algotherm Skincare, and more
Namrata Puri BespokeDesign Intern
Jul. 2018 - Jan. 2019Client management, Digital Marketing, Copywriting, Fashion Designing, Sourcing, Ideation
Nida Mahmood - IndiaMarketing Intern
May. 2017 - Jul. 2017New Delhi Area, IndiaClient management, Digital Marketing, Copywriting, Offline Marketing, Visual Design
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