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Work Background
AutomatticSenior Product Manager, Parse.ly
Jul. 2021 - Oct. 2024Brooklyn, New York, United StatesParse.ly Inc, part of WordPress VIP, a division of Automattic Innovative product leader with a track record of driving strategic business growth through customer-centric feature development and market expansion. I excel at transforming user insights into impactful product initiatives, most recently: - Spearheading complex feature updates that directly boost revenue, with a focus on continuous post-launch refinement
- Collaborating closely with engineering teams to develop high-fidelity product designs, validating concepts with key customers representing over $2M in annual recurring revenue
- Leading end-to-end product development for new market entries, including comprehensive proof of concept and MVP creation
- Utilizing robust user research and market analysis to strategically pivot product roadmaps and maximize business potential
- Executing multi-phase data health projects that unlock critical insights into user behavior and market opportunities
CreatorIQEnablement Consultant
Jul. 2019 - Apr. 2020New York, New York, United StatesLaid off due to COVID-19. Owned post-sales handoff; created and maintained implementation timelines, including both internal and external documentation; worked with internal and external functional leads to ensure project tasks were completed per expectations; trained customers to be product experts and created client-specific documentation customized to their features and workflows
Tidal LabsProduct Manager
Aug. 2018 - Jul. 2019New York, New York, United States• Led product strategy for self-serve campaign tool, collaborated cross-functionally on development and launch
• Identified 100s of product updates from customer feedback and prioritized for the roadmap
• Introduced new metrics for customer-facing work, managed internal re-org to enable teams to provide better service
• Pitched, strategized and developed the influencer help center
Tidal LabsManager, Client Success Strategy
Oct. 2016 - Jul. 2019Greater New York City Area• Managed 60% of clients by revenue
• Proactively transitioned non-technical responsibilities from dev team to operations
• Owned product development from ideation to scoping, testing, documenting, and launching.
• Proven record of turning user feedback into actionable product updates.
• Demonstrated ability to collaborate with technical and non-technical audiences alike
• Provided campaign support for clients; including ideation, budgeting, talent negotiations
• Tracked, managed and advocated for 100+ influencers across 3-5 campaigns/week
General AssemblyFront Lines Associate
Oct. 2014 - Oct. 2016Greater New York City Area
Chris Kerrigan for Supervisor 2014Chief of Staff
Mar. 2014 - Jun. 2014Eureka, CA• Organizational execution (directing teams, candidate apperances, FEC compliance)
• Active stakeholder management (electeds, advisors, community groups, constituents)
• Owned media and communications (ads, speeches, marketing)
GoogleAssistant Style Editor, Google Shopping
Nov. 2012 - Feb. 2014Mountain View, CAAssistant Style Editor, non-public project within Google Shopping
Assistant Merchandiser, Google Shopping Express
San Francisco Fashion Film FestivalFounder, Executive Director
Sep. 2011 - Oct. 2012San Francisco Bay Area• Negotiated sponsorships from national brands (such as DSW) and local businesses alike
• Created a key marketing campaign that grew the number of Kickstarter donors by 50% in a single day, which provided crucial momentum for a 30 day campaign
• Managed all festival production, including the film submission process, and acquisition of film licenses from studios, distribution companies, and individual directors/producers
The Fashionista LabFashion Technologist
Aug. 2009Fashion with a spark of intellect. 2025: https://fashionistalab.substack.com
2009-2024: https://fashionistalab.com PUBLICATIONS
- Black Fashion Designers, Museum FIT; International Journal of Fashion Studies – Apr 2017 - Why A Hijabi CoverGirl Matters To Me; Fashion Studies Journal – Dec 2016 - Fashion Forward: A New Framework for Understanding Style Blogs and Their Niche in the Fashion System; M.A. Thesis – May 2016
FacebookSpecialist, Security & Spam
Mar. 2008 - Aug. 2011• Performed basic MySQL queries to build data sets
• Processed and executed scripts to identify and neutralize both potential and actual victims of cybercrime
• Trained new team members to understand policy and correctly apply it to investigations • Conducted quality reviews to gauge comprehension of policy, ensure accuracy of investigations
• Created internal collateral to educate and inform the rest of the company about possible security risks
• Managed weekly team meetings, including recruiting presenters and coordinating tele-/video-conferencing
• Created workflows across 3 teams to triage and translate the majority of communication with users, including: Common Responses, Auto-Responses, and Frequently Asked Questions
• Managed French queue responsibilities and goals for a 4 person team across Palo Alto and Dublin, Ireland
• Leveraged French fluency to assist the French locale and produce market specific insights
John Edwards for PresidentField Organizer
Dec. 2007 - Jan. 2008
Nova EikawaInstructor
Sep. 2006 - Sep. 2007o Taught conversational English to individuals and small groups of mixed age
o Modified and personalized lesson plans according to student abilities and personalities
o Completed advanced training to officially assess student levels and improvements
o Assisted with overall management of the branch, including scheduling and training needs
Beta BoutiqueSpecial Intern
May. 2006 - Sep. 2006Greater Chicago AreaAssisted during showroom visits, set up sample sales, worked at sales.
University of ChicagoAssistant for Marketing and Communications, Office of Minority Student Affairs
Jul. 2005 - Jun. 2006
University of ChicagoProgram Assistant, Office of Minority Student Affairs
Jul. 2004 - Jun. 2005
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