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Work Background
CEO and co-founder
Mentem.LabCEO and co-founder
Oct. 2024Seattle, Washington, United StatesAs Co-founder and CEO of Mentem.lab, I'm leading a mission-driven team reimagining how primary care responds to depression and suicide risk. We’re building AI-powered tools that help non-mental health clinicians—family doctors, OB-GYNs, NPs, and PAs—confidently assess, refer, and follow up with patients experiencing mental health challenges. Our solution bridges the follow-up gap where too many patients fall through the cracks, automating evidence-based screenings (PHQ-9, C-SSRS), surfacing contextual insights, and streamlining care coordination. Key Responsibilities & Achievements: • Vision & Strategy: Defined and executed the strategic direction of MENTEM.lab, aligning AI innovation with real-world mental health challenges. • Product Development: Led the design and development of an AI-driven conversational agent that administers the PHQ-9 and C-SSRS assessments, ensuring user-centered, empathetic experiences. • Research & Evaluation: Established partnerships to evaluate the tool's impact on comfort, usability, and therapeutic alliance in college health clinic settings. • Leadership: Built and managed a cross-functional team, fostering a culture of collaboration, innovation, and purpose. • Business Development: Secured key relationships with stakeholders, partners, and early adopters to support research, funding, and scaling efforts. At MENTEM.lab, we aim to leverage AI and technology to make mental health screening more accessible, engaging, and effective—driving measurable improvements in patient outcomes and clinician workflows.
Personalization and Optimization Consultant
MZ Digital Personalization and Optimization Consultant
Jun. 2021Seattle, Washington, United StatesDesigned and implemented Personalization and Optimization programs using Adobe Experience Platform, Services, and Applications to improve client's Key Business Objectives with an average growth of 25% Q over Q. Clients: - Schwan's - Truist Bank (formerly SunTrust ) - Thompson Reuters - SunLIfe Financials - Verizon Media Group / Yahoo Inc - Deluxe - Dell - Amazon - Barclay's bank - Converse
Marketing Technology Consultant
MZ DigitalMarketing Technology Consultant
Jun. 2021Squamish, British Columbia, CanadaAdobe Experience Cloud: - Adobe Analytics - Adobe Target (a/b testing, personalization, recommendation engine strategy and development) - Adobe Audience Manager - Adobe Launch - Adobe IO Salesforce Marketing Cloud: - Email studio - Journey Builder - Advertising studio - Contact Builder - Apps - Automation Studio - Web/Email recommendation Google Marketing Platform: - Tag Manager - Google Analytics - Optimize - Data Studio - GCP Other: advertising platforms, automation platforms, Tableau Clients: - Schwan's - Truist Bank (formerly SunTrust ) - Thompson Reuters - SunLIfe Financials - Verizon Media Group / Yahoo Inc - Deluxe - Dell - Amazon - Barclay's bank - Nike
Marketing Technology Sr. Specialist
IGM Financial Inc.Marketing Technology Sr. Specialist
Apr. 2020 - Sep. 2021Toronto, Ontario, CanadaWork cross-functionally with marketing, sales, event, creative teams, product managers, engineers and UX designers to design, develop strategy, execute and optimize personalized omnichannel customer journeys using Adobe Target, Adobe Audience Manager, Einstein Web and Email recommendation and Journey Builder on IG.ca and Mackenzieinvestments.com. Work cross-functionally with channel marketing and sales teams to help establish lead-scoring program. Mentor teams on marketing technology and methodology such as A/b and MVT testing, data-driven decision, personalization, customer journeys, omni-channel
Marketing Technology Specialist
IGM Financial Inc.Marketing Technology Specialist
Oct. 2019 - Apr. 2020Toronto, Canada AreaPriority Work with the Digital Marketing and Product owners to create A/B tests and personalization experiences using Adobe Target on IG.com/Snapshot and Mackenzieinvestments.com Develop analytics specifications, reporting, and dashboards to provide timely and accurate insights to key internal stakeholders. Troubleshoot data problems, as required Provide input to product teams on data collection and data design
Digital Operations Assitant
NextHomeDigital Operations Assitant
Apr. 2019 - Jul. 2019ConcordFacebook ad account optimization results: decreased cost per click 4 times, cost per lead 3 times. Websites tracking optimization for 60+ Google and Facebook ad accounts. 100% of the accounts shown accurate conversion results, improving positive feedbacks from clients in 1 out of 3 review sessions. Email marketing strategy resulted in 30% increase of event attendees and app downloads. Managed transition between CRM tools resulted in 75% operational cost per tool decrease.
Digital Marketing Specialist/Consultant
MZ Digital Presence ServicesDigital Marketing Specialist/Consultant
Jul. 2017 - Apr. 2020Toronto, Canada AreaDeveloped digital strategies for 8 start-up companies to improve SEO, engagement and conversions. Implemented and optimized websites for 3 companies. Selected Projects ● Growth Marketing strategy for 3D printed cosplay props e-store. - Campaign results: $0.2 Cost Per Acquisition, 30% growth of subscriber base. - Introduced and built ChatBots as part of customer success experience and lead generation channel. ● Growth Marketing strategy for an innovative lingerie product. - Channel marketing strategy presentation to the c-suite. - Growth marketing campaign results: conversion rate 30% and $2 Cost Per Acquisition (improved 9 times). - Analyzed data and used outputs to guide marketing and product strategies: 25% decrease in drop off rate, and 3x social shares. ● Growth Marketing Strategy for marketplace for handcraft sellers. - Rebuilt email marketing strategy: transitioned to the MailChimp platform, open rate 56%, click through rate 18% - Managed SEO (technical and non-technical) optimization of the website resulted in 40% organic traffic growth. - Content marketing management on social media and the website results: engagement rate 12%, subscriber base organic growth 2000%
Mentem.Lab
Seattle, Washington, United States
MENTEM.lab
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