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Work Background
ABG Consulting & Events LLCBusiness Owner
Apr. 2023North Carolina, United StatesI opened my own marketing, consulting and events business to allow me the opportunity to serve local small businesses in their pursuit of customer procurement, engagement and retention. I utilize my experience in brand management, digital presence, community outreach and personal storytelling to help small business teams understand their customer's journey and facilitate the development of a marketing strategy unique to their specific business goals.
Chick-fil-A Wilmington-Leland-ShallotteArea Marketing Director
Apr. 2017Wilmington, North Carolina, United StatesThe Individual Operators at Chick-fil-A Restaurants in the greater business areas of Wilmington/Leland/Shallotte NC entrust me with the Chick-fil-A Brand Image and Systems to illustrate care in the community and cultivate customer engagement across traditional, digital and in person experiences. I assist them in monitoring KPI's and maximizing ROI strategies.
Grant & Grant LLCMarketing Consultant
Jun. 2012 - Oct. 2016High Point NCGrant & Grant LLC was a family owned and operated business. My responsibilities focused on a complete digital rebranding experience. The business had recently narrowed it’s B2B demographics to a medical based target audience. I was a vital partner in establishing & retaining their SSL Certificate & Verification thereof for multiple domains/host partners. My responsibilities also included the “clean up” of their social media accounts & redefining their online presence for future B2B Customers.
Chick-fil-A at Monkey JunctionMarketing Director
Feb. 2006Wilmington, North Carolina, United StatesI evaluate, plan and execute activities and events in the Chick-fil-A restaurant and Wilmington community to promote both the Chick-fil-A brand and portray a positive influence throughout the Wilmington NC community. I am also responsible for content creation, management and publication of our digital presence. Ultimately, it is my responsibility to execute our joint marketing strategy & utilize the customer journey to facilitate customer acquisition, manage the customer relationship and maximize customer retention while safeguarding our investment.
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