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Work Background
Nobila CasaSenior Marketing Specialist
Apr. 2023 - Jan. 2024Cluj-Napoca, Cluj, Romania- Online Marketing strategy & implementation - Social Media management - Content creation & graphic design - Copywriting/content writing - Website administration – Dynamicweb - Online Customer Support - Effective collaboration with internal and external stakeholders - Research trends & products, generating new ideas - Blog management - Implementation of online & offline sales campaigns - Documenting procedures for the Marketing Department
Nobila CasaMarketing Specialist
Sep. 2020 - Apr. 2023Cluj, Romania- Online Marketing strategy & implementation - Social Media management – Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest - Newsletter and automated email design, strategy and implementation - Content creation & graphic design – photography, videos, banners/visuals for ADS and web, layouts, mood boards - Copywriting/content writing for social media, radio/jingles, website, landing pages, product descriptions, packaging, automated emails, pop-ups - Website administration – Dynamicweb - Customer Support - Effective collaboration with internal and external stakeholders - Research trends & products, generating new ideas - Blog management – creating the monthly strategy, providing the necessary materials for the copywriter and proofreading the articles - Implementation of online SALES - creating new landing pages, web banners, visuals, discount codes - Documenting procedures for the Marketing Department on website administration Distinguished activities: • Creating seasonal collections and implementing new landing pages in the section called „Colectii” • Part of the implementation team of the new website – research trends & functionalities, implementing web pages, writing copy for the website, collaboration with the external development team • Part of the internal team that co-organized the event DecoDays 2021 alongside MendolaFabrics – prepared 3 presentations delivered during the event • Part of all photo shootings
PSIHOSELECTMarketing Specialist
Jul. 2018 - Apr. 2020Cluj County, Romania- Social Media management - Content creation – visuals, layouts, web banners - Website administration – Wordpress - Brand awareness - Email marketing - Copywriting – web content, emails, online campaigns - Google/Facebook Ads & Analytics - Research – news, trends Distinguished activities: • Coordinating the website redesign project, including mobile and desktop testing and UX/UI analysis. • Coordinating 3 marketing traineeship sessions for the "Digital Marketing Trainee" program. • Coordinating the recruitment and induction processes for the HR Trainee & Digital Marketing Trainee programs.
PSIHOSELECTDigital Marketing Intern
Mar. 2018 - Jun. 2018Cluj-NapocaContent marketing, social media marketing, copywriting, SEO, SEM, email marketing, research, translations.
Croaziere.netCruise Consultant
Aug. 2017 - Oct. 2017Cluj-Napoca- Creating personalized touristic offers - Conducting sales activities - Communication and client assistance - Translations for the Marketing department
"Scoala Ardeleana" PublishingEvent Promoter
Apr. 2017 - Apr. 2017Cluj County, RomaniaPromoting book launches online and offline. Communicating with visitors or potential visitors of the event.
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