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Work Background
AmazonSenior Customer Success Manager
Jul. 2024San Jose, Costa Rica
Coca-Cola FEMSAMarket Intelligence Manager
Apr. 2021 - Jun. 2023Costa Rica
TeranalyticsBusiness Partner
Jan. 2020 - Apr. 2021Boston Massachusetts - Central AmericaWe solve business problems powered by data and the science of management, helping our customers to make data-driven strategic decisions. Founded in Massachusetts in 2016, and with operations in the United States and Europe, the company is now entering the Central American market. We´re a technology company in data analytics, artificial intelligence and Big Data. We leverage state of the art predictive machine learning techniques and develop online tools for data-driven decision making across industries. Applications include market and revenue forecasting, customer segmentation, recommendation engine, supply chain management, shipment and process optimization, predictive estimation for pharma, forecast of medical outcome, and more.
Independent ConsultantIndependent Consultant
Sep. 2018 - Apr. 2021Costa RicaWorking on advisory projects in the following areas: • Marketing Research. • Pricing. • Business Intelligence. • Big data. • Financial Analysis. • Digital Marketing. • Retail.
WalmartRegional Pricing and Information Manager, Perishables Division
Aug. 2015 - Apr. 2018Costa RicaThe position reports to the Perishables Commercial Director, and is responsible of defining the pricing strategy for produce and meat categories, creating price fixation – competitiveness models, managing the weekly pricing process (market research, price fixation and reporting), and conducting analysis and business intelligence. Main achievements: • Implementation of pricing models for the produce categories in all of Central America. • Periodic presentations of business results, diagnostics and recommendations. • Development of new analytics for elasticity, profitability and forecasting.
WalmartRegional Pricing Strategies Manager, Groceries and Consumables Divisions
Jul. 2013 - Aug. 2015Costa RicaThe position reports to the Marketing Services Director, and is responsible of defining the pricing strategies for all countries and banners, setting guidelines and parameters for the competitiveness models, and providing consulting to the commercial department. Main achievements: • Price gap optimization across zones and categories. • Time reduction and efficiencies in the weekly pricing processes. • Improvement in the team´s commitment and life balance.
WalmartRegional Marketing Research Manager
Oct. 2010 - Jul. 2013Costa RicaThe position reports to the Marketing Services Director, and is responsible of planning, coordinating and interpreting all market and consumer studies, both qualitative and quantitative; providing consulting to all levels and functions in the organization, and managing the relationship with all marketing research providers. Main achievements: • Guidance to decision making and strategic planning processes. • Store Track optimization, the biggest private survey conducted in Central America. • Creation of a self-funded department, due to the selling of information.
Kimberly ClarkBusiness Intelligence Executive, Latin America
Oct. 2008 - Oct. 2010Costa RicaThe position reports to the Customer Insights Director for Latin America, and is responsible of consolidating and analyzing business data for all countries in the region, providing consulting to the divisional marketing teams, and being the regional counterpart of retail information providers. Main achievements: • Negotiation and implementation of the Global Track tool. • Service level improvements for all retail information providers. • Multi-cultural experiences and knowledge of multiple markets.
The Nielsen CompanyAccounts Executive
Jan. 2005 - Oct. 2008Costa RicaThe position reports to the Accounts Director, and is responsible for analyzing market data across multiple countries and categories, providing consulting to regional and local accounts, prospecting and closing sales to actual and new customers. Main achievements: • Improvements in customers´ satisfaction. • Signing of the DIAGEO account, an annual income of 150 000 dollars. • Temporal work in Nielsen Mexico, providing service to PEPSI.
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