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Work Background
talabatMarketing Manager | Quick Commerce
Mar. 2025
talabatSr. Marketing Specialist - Quick Commerce
Nov. 2021KuwaitStrategic marketing, driven by the objective of building and growing talabat's quick commerce wing and consistently positioning talabat as a loved brand. The role comes with challenging responsibilities to look over the complete integrated marketing and the growth of the entire quick-commerce wing of talabat. Responsibilities include but is not limited to:
- Brand comms
- Out-of-home campaigns - 360 digital campaigns
- Top-of-mind initiatives
- On-ground activations
- Strategic customer retention
- Planning and executing - Sponsorships and events in line with Q-comm growth
- Influencer marketing
- Initiating CSR initiatives
Drops AppSenior Digital Marketing Specialist
Dec. 2020 - Oct. 2021KuwaitAs a Senior Digital Marketing Specialist, I am currently spearheading multiple digital and process-based programs in Drops. My responsibilities include (but are not limited to) – Planning, executing and managing all digital campaigns across different platforms, Growth Hacking, CRM strategy and execution, and in-app content quality control. • Planning and executing click funnels • Budgeting and planning media buying for all campaigns • Overlooking and managing all digital campaigns – Facebook, Instagram, Google, YouTube and Twitter, Snapchat & Tiktok • Generating detailed report after each campaign, analyzing data, and recommending changes for future campaigns
• Strategizing, and planning in-app and general digital growth tactics
• Overlooking the email marketing system of the brand – newsletters, retention emails, etc. • In-app Content management – Working closely with the app content team to ensure that all products are listed appropriately • Strategizing and building Customer journeys through Salesforce’s CRM tool
• Providing consult to the IT department on an ad-hoc basis in regard to marketing, tracking, analytics, and CRM tools for the new app release.
• Conducting content quality check for the new release through Commerce Cloud
• Process optimization – introducing new systems and processes where needed to bridge the gap between departments
• Training relevant departments that work directly with the Digital Department
Growth Velocity AcademyCoach - Digital & Growth Marketing
May. 2019London, England, United KingdomI help mentor entrepreneurs, career transitioners, and marketers in the area of Digital Marketing along with instructors from around the world.
Richter Creative OfficeDigital Ads Specialist
Feb. 2019 - Dec. 2020KuwaitAs a Digital Ads Specialist, I took up advanced advertising projects. My responsibilities in addition to that of Digital Ads Officer (L2), now include digital advertising consultancy for Richter Clients and advanced click funnel-based advertising – managing all digital ad-related activities of Richter Talk. My responsibilities include but are not limited to the following: • Strategizing, executing and monitoring all ads and digital activities related to webinars that are run by Richter and Richter Talk • Work with the CEO’s core team to strategize the growth of existing digital products and strategize the creation of more products that address the needs of the changing market
• Providing digital auditing and consultancy services to the company’s clients – includes paid social and paid search campaign planning, digital leads generation and conversion tracking
• Budgeting and planning media buying for all major projects, including Richter Talk, How To Find Your Passion By Bonabeel, What Comes After Passion by Bonabeel, etc.
• Overlooking and managing all digital campaigns – Facebook, Instagram, Google, YouTube and Twitter, and timely reporting of all campaign
• Resource analysis and acquisition for the department – including digital product requirements, product development requirements, team developments, etc. • Training relevant departments that work directly with the media booking department
• Overlooking the email marketing system and strategy of both Richter and Richter Talk
UniPortal Co-Fouder
Oct. 2018 - Sep. 2021UniPortal is a student engagement platform that bridges the gap between students and universities. UniPortal provides extensive academic consultancy services to prospective undergraduate and graduate students, in addition to application support. As Co-Founder I am responsible for:
• Business development in collaboration with the founder
• Integrated Marketing Plan – Social Media, Digital Ads, Affiliate Marketing
• Provide Consultancy Services • Providing application support to customers
UniPortalCo-Fouder
Oct. 2018 - Sep. 2021UniPortal is a student engagement platform that bridges the gap between students and universities. UniPortal provides extensive academic consultancy services to prospective undergraduate and graduate students, in addition to application support. As Co-Founder I am responsible for: • Business development in collaboration with the founder • Integrated Marketing Plan – Social Media, Digital Ads, Affiliate Marketing • Provide Consultancy Services • Providing application support to customers
Richter Creative OfficeDigital Ads Officer (Level 2)
Jan. 2018 - Jan. 2019KuwaitAs a Digital Ads Officer (Level 2), my responsibilities were much more specified to digital media booking and developing and training of the team. I managed the following: • Training the departments affiliated with content creation for digital ads (content optimization)
• Training the Client Management Team to be familiarized with the dynamics of Digital Ads
• Overlooking and managing all digital campaigns – Facebook, Instagram, Google, YouTube and Twitter
• Ad reporting
• Budgeting and planning the digital promotions of YouTube talk show Richter Talk • Training the team to identify opportunities and upsell digital ad campaigns
Richter Creative OfficeDigital Ads Officer (Level 1)
Nov. 2016 - Dec. 2017Sharq, KuwiatAs Digital Ads Officer (Level 1), I was primarily involved with the social media team. While managing client accounts, I also executed all activities related to digital real estate purchasing. Some of my main responsibilities included: • Developing social media marketing strategies – ideas, campaigns and content
• Developing strategic training content for the Social Media team
• New business pitch presentation preparation
• Content quality assurance
• Creating, monitoring and reporting all Facebook and Instagram ad campaigns
• Conducting all digital promotions for the YouTube entrepreneurial talk show Richter Talk
• Generating ad performance and ad cost reports
• Working hand in hand with the head of the research and analytical team to identify profitable patterns • Creating and curating content for 3 social media accounts
• Social Media campaign creation and management
FCB BitopiContent and Community Manager
Jan. 2016 - Sep. 2016Dhaka, BangladeshLeo Burnett being one of the oldest and most renowned agencies in the world ensure that my tenure was full of resourceful projects and pitches. I got the opportunity to work with many large brands such as Telenor, Airtel and Qubee. Some of my major responsibilities included:
• Managing multiple brand communities – Telecom, • Curating and creating social media content for multiple brands
• Digital media buying – Facebook, Instagram & Google Display Network
• Marketing Strategy + campaign development and planning - ATL/BTL/Digital
• Campaign management across all digital platforms Through my journey with Bitopi Leo Burnett I have been fortunate to be part of and work with many prestigious projects and esteemed clients such as Kaliakaur Hi-Tech park project, Leo Burnett Cannes Predictions Dhaka, Young Bangla, and ICT Division Bangladesh and Prime Minister's Office (PMO)
HackHouseMarketing Executive - Project Based
Sep. 2015 - Dec. 2015Dhaka, BangladeshI signed with Hackhouse Ltd. as a project-based marketing executive. JeteChao was a platform that brought all event and entertainment information on one platform. Being a startup, I was heavily invested in overlooking the intensive PR process and maintaining a presence on social media. Some of my responsibilities included:
• Creating semi-annual marketing & PR plan for JetecChao
• Contacting potential partners
• Meeting with potential partners and negotiating partnership terms
• Maintaining the projects blog, but • Content management of the website through CMS
• Executing PR activities
• Searching for new events around the capital and updating them to the website
• Social Channel Management – Facebook, Instagram, LinkedIn and JeteChao Blog
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