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Work Background
YT RocketProduct Operations Manager
Jun. 2024 - Sep. 2025Medellín, ColombiaResponsibilities:
- Evaluate the viability of new product and service initiatives from market, financial and technical perspectives.
- Define and plan products with cross-functional teams (tech, marketing, business, legal).
- Create and track KPIs to measure adoption and business impact.
- Act as the bridge between stakeholders and product delivery, ensuring alignment with strategic goals.
- Apply agile/hybrid methodologies to streamline product delivery. Achievements:
- Launched 2 pilot services to validate market fit and operational feasibility.
- Improved marketing operations efficiency by 20% through process optimization.
- Defined cost structures for recurring client projects, ensuring profitability.
RocketfyAssociate Product Manager (Project Manager)
Oct. 2023 - Apr. 2024Medellín, ColombiaResponsibilities:
- Support Product Managers in backlog prioritization and communication with stakeholders.
- Implement SCRUM methodology from scratch in product & tech teams, improving delivery speed and team alignment.
- Coordinate cross-business line initiatives from planning to product launch.
- Facilitate workshops to train teams in agile and continuous improvement practices. Achievements:
- Structured and organized 5 product teams, supporting at least 5 projects per team.
- Enhanced product monitoring and reporting processes, creating clarity in product strategy for stakeholders.
SynapboxProject Manager (Product Delivery Manager)
Feb. 2023 - Oct. 2023Medellín, ColombiaResponsibilities:
- Coordinate resources and timelines for research-driven product initiatives.
- Ensure delivery of projects in alignment with scope and business goals.
- Partner with insights & tech teams to improve product delivery efficiency.
- Document company processes and designed mitigation plans for risks Achievements:
- Increased operational efficiency by 15% through process redesign.
- Improved cross-department communication between Insights and Tech teams.
InvamerKAM Senior (Research & Insights)
Jan. 2022 - Oct. 2022Medellín, ColombiaResponsibilities:
- Successfully manage and administer market research projects by being the bridge between the client and the operations team.
- Identify sales opportunities and win new business from prospective clients and cross selling with current clients.
- Check the execution of projects, ensuring compliance with deadlines, budget and quality standards.
- Design proposals and segmentations to support strategic decisions. Achievements:
- Closed more than 5 consulting sales in less than a year
- Successfully delivered 10+ projects for top national clients.
Lilikoi / ListtoProduct & Strategy Manager
Jun. 2019 - Dec. 2021ColombiaResponsibilities:
- Design business models and lead the strategic planning for new products.
- Conducted user research and benchmarking to refine product features.
- Managed full cycle of product creation and launch, including marketing strategy, alliances and investor relations.
- Develop and manage sales channels and B2C and B2B marketing strategies.
- Manage allies, suppliers, potential investors and customers.
- Identify sales opportunities and new business opportunities with prospective customers. Achievements:
- Designed and launched 2 innovative products in the Colombian market.
- Secured 3 partnerships with restaurants and food stores.
- Built alliances with top regional consumer brands.
VatiumProject structuring analyst
Jul. 2016 - May. 2019ColombiaResponsibilities:
- Plan and manage consulting projects on communication, brand and business model issues.
- Manage the relationship with clients throughout the life cycle of the projects.
- Structure communication, brand positioning and business model strategies.
- Develop consulting reports and progress reports for clients. - Perform benchmarking and audience research. Achievements:
- Structured brand, communication and business model strategies for top Colombian companies such as: Clínica del Rosario, Bancolombia, Industrial Conconcreto, AIA and Contreebute.
- Supported the change in communication strategy for more than 10 companies.
VatiumAnalista de Estructuración de Proyectos
Jul. 2016 - May. 2019Medellin, ColombiaResponsabilidades: - Planear y gestionar proyectos de consultoría sobre temas de comunicación, marca y modelo de negocio. - Gestionar la relación con los clientes a lo largo del ciclo de vida de los proyectos. - Estructurar estrategias de comunicación, posicionamiento de marca y modelo de negocio. - Elaborar informes de consultoría e informes de progreso para los clientes. - Realizar estudios comparativos y de audiencia.
Base Cook S.AKAM Junior - Supermarket Chains
Dec. 2014 - Jun. 2015ColombiaResponsibilities:
- Support the retail business by providing innovative marketing strategies to increase sales of coded products in supermarkets.
- Support negotiations with customers to increase the portfolio of coded products.
- Monitor and coordinate support staff in supermarkets.
- Plan promotional events in supermarkets.
- Perform weekly follow-up of inventory and company indicators. Achievements:
- Launched 2 new consumer products in supermarket chains.
Base Cook S.A.KAM Junior - Lanzamiento nuevos productos
Dec. 2014 - Jun. 2015SabanetaResponsabilidades: - Apoyar el negocio minorista proporcionando estrategias de marketing innovadoras para aumentar las ventas de productos codificados en los supermercados. - Apoyar las negociaciones con los clientes para aumentar la cartera de productos codificados. - Dar seguimiento y controlar al personal de apoyo en los supermercados. - Planificar eventos promocionales en los supermercados. - Realizar un seguimiento semanal del inventario y los indicadores de la empresa.
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