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Work Background
Kiko Digital AgencyFounder
Jan. 2025
Colorado School of MinesDirector of Digital Strategies and Insights
Jul. 2022Golden, Colorado, United States-Lead the university’s digital marketing and web strategy, overseeing cross-functional teams, enterprise platforms, and performance reporting to drive recruitment, engagement, and institutional visibility. -Oversee entire paid advertising strategy and campaign development for driving graduate student recruitment and brand awareness in paid search, paid social, CTV, Spotify and traditional TV commercial. In 2024-2025, these campaigns generated a +25% increase YOY in total graduate student applications and a +15% increase in online graduate student applications. -Direct strategic planning and execution for the university’s enterprise website, including oversight of site governance, accessibility, UX, and CMS migration strategy. -Manage a high-performing team spanning web development, SEO content strategy, digital advertising for brand and student recruitment, data analysis, campus digital signage and budget management. -Lead institution-wide projects including large-scale website redesigns, CMS transitions, analytics platform rollouts, and digital governance initiatives -Collaborate closely with IT, Admissions, and executive leadership to align digital strategy with institutional goals and user needs. -Champion data-informed decision making through data analysis, executive-level reporting, KPI tracking, and conversion optimization across digital channels. -Prioritize professional development and team cohesion, ensuring operational stability and growth during periods of transition.
Colorado School of MinesDigital Marketing Specialist
Apr. 2020 - Jul. 2022Golden, Colorado, United States
Canvas Credit UnionManager of Digital Marketing and Design
Jul. 2018 - Apr. 2020Colorado• Through hands-on supervision and implementation of strategy, lead a marketing team through the rebranding of an 80-year-old, $2.4 billion financial institution. • Assisted with the launch of the Canvas Stadium announcement and rollout of the Colorado State University partnership through advertising campaigns through digital advertising and design.
• By utilizing innovative digital and grassroots advertising to support our Colorado State University partnership, took a less than 1-year-old brand identity and created a household name in Fort Collins.
• Supervised the marketing team in redesigning the canvas.org website, a nationally-recognized redesign project.
• Established the framework for responsive, decision-tree email marketing to increase the retention of indirect members into primary financial institution members.
• Supervised the marketing direction and implementation for evolving the Canvas Credit Union website from redesign through Phase 3 of website enhancements. This included content, design, UX and UI strategy.
Canvas Credit UnionDigital Marketing Specialist
Jan. 2017 - Jul. 2018Greater Denver Area• Established the framework for responsive, decision-tree email marketing to increase the retention of indirect members into primary financial institution members.
• Created a strong foundation of social media brand voice before training and supervising the continued development of online media presence.
• Developed a strong and proactive public relations strategy throughout a high media exposure time in the credit union.
• Created the permanent brand guidelines for the Canvas design, voice, and photography.
• Trained several marketing employees on online community management, brand guidelines, social media management, email marketing, graphic design, search advertising (via Google Adwords), among other marketing roles.
• Won 4 national awards for rebrand, brand awareness, new logo and website redesign.
National MS SocietyManager, Social Marketing
Feb. 2016 - Dec. 2016Greater Denver Area• Managed the social media content strategy for all local accounts for Walk MS, Bike MS and Challenge MS.
• Trained social media coordinators across the country how to integrate the national content strategy into their social media and digital marketing plans.
• Worked directly with Facebook and Twitter account representatives on merging pages to create a parent/child page structure to align with company’s efforts to unify nationwide marketing efforts.
• Developed the 2017 social media content plan based on data derived from previous content performance to formulate a data-driven plan for social growth.
SlimGenicsDigital Marketing and Communications Manager
Feb. 2014 - May. 2016Greater Denver Area• Managed the creation and implementation of social media, email, online community and blog strategy.
• Development of quarterly client newsletter and conversion from paper formatting to digital.
• Search advertising for generating new client interest through industry-related content.
• Design work for social media and website support graphics.
• SEO optimization of website and blog engines.
Volume 9 IncSocial Media Specialist
Jan. 2013 - Dec. 2014Greater Denver Area• Management of social media (paid and organic) and online brand reputation for 12-15 clients.
• Content creation for social media editorial calendars to support large client list.
• Social media advertising strategy for both B2B and B2C organizations
Marilyn Hickey Ministries / Saving MosesSocial Media Coordinator / Web Writer
Jan. 2012 - Dec. 2013Greater Denver Area
Top O' the World newspaperSports Editor
Jan. 2009 - May. 2011Designed layout for sports section, assigned projects to sports writers, conducted interviews, wrote articles, edited articles.
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