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Work Background
One Sector, One Voice (Guilford Nonprofit Consortium, HandsOn NWNC, and Resilience High Point)Principal, Advocacy & Cross-Sector Collaboration
Jul. 2025Greensboro--Winston-Salem--High Point AreaThe One Sector, One Voice Triad Workgroup consists of Triad-based nonprofit leaders working together to create a larger movement designed to educate the public and policymakers about the economic and social significance of the sector’s work. Our goal is to build capacity to make it easier for sector advocates to show up and speak out about common needs of the sector and the people we serve regardless of mission area. As Principal Strategist, I lead advocacy and narrative development for the campaign and work with nonprofit executives, coalition partners, and government stakeholders to craft messaging that centers civic responsibility, protects mission-critical services, and advances community impact on housing, education, public health, and economic mobility.
ICF NextDirector of Health Communications & Client Engagement, NIH Office of the Director (OD)
Mar. 2021 - Jan. 2025Rockville, Maryland, United StatesLed traditional and digital health communications, client engagement, and company growth by working with the National Institutes of Health (NIH), National Cancer Institute (NCI) and Centers for Disease Control and Prevention (CDC); identified and developed pipeline opportunities of more than $100 million and served as client engagement strategist for communications work at NCI; managed budgets exceeding $12 million for the NIH Office of the Director (OD), leading a highly matrixed team and four direct reports to provide regulatory oversight and communications support to the NIH OD; expanded an $86,000 NIH OD awareness campaign into a comprehensive, multimedia communications and web support contract valued at over $8 million in four years, which included the redesign of websites and other NIH digital assets; managed communications for the NIH OD Strategic Implementation Plan contract to help support NIH’s 27 Institutes and Centers with pull-through of enterprise strategy; created company thought leadership series “The Power of Communications in the Fight Against Cancer” by convening experts from NIH, CDC, FDA, and NCI-designated Cancer Center St. Jude Children’s Research Hospital.
ICF NextSenior Technical Advisor, NCI, NEI, NHLBI, NIH OD, and NLM
Jun. 2017 - Mar. 2021Rockville, MarylandDeveloped more than 50 messaging platforms and toolkits for the National Cancer Institute (NCI), National Heart, Lung, and Blood Institute, National Eye Institute, and National Library of Medicine using equity centered design principles to ensure culturally relevant, consistent messages reached healthcare, patient, and academic research audiences; crafted and implemented more than 50 NCI communications plans, including NCI’s 25th World Cancer Congress messaging and toolkits; led the development of NCI's four key focus areas in collaboration with Presidential appointee and former NCI Director, Dr. Ned Sharpless, and his executive leadership team by facilitating 10 workshops to gather input from internal and external stakeholders; launched and managed the bilingual, inaugural NCI Cancer Information Service (CIS) Campaign “Can Get Answers” for healthcare professionals, patients, and caregivers across the United States; leveraged the inaugural campaign’s adaptability to launch the CIS COVID-19 paid and social media campaign in less than one month; led messaging development and strategy for the CDC’s National Center for Emerging and Zoonotic Infectious Diseases “Get Ahead of Sepsis” and “Be Antibiotics Aware” bilingual campaigns.
National Cancer Institute (NCI)Fellow - Office of Government & Congressional Relations
Aug. 2016 - May. 2017Bethesda, MarylandHelped NCI and its constituents with three essential services: 1) coordinated, monitored, and analyzed congressional activities 2) reviewed, processed, and responded to all requests for information from NCI that fell under the jurisdiction of the Freedom of Information (FOIA) and Privacy Act and 3) supported NCI's liaison for all U.S. Government Accountability Office (GAO) and DHHS Office of Inspector General investigations.
American Heart Association | American Stroke AssociationPolicy Research Fellow
Feb. 2016 - Aug. 2016Washington D.C. Metro AreaHelped the Office of Policy Research on staffing the writing groups for AHA policy papers;translated AHA science into policy statements and recommendations for use in state and federal advocacy; monitored relevant federal and state legislative and regulatory issues; researched federal and state issues and preparing background papers; conducted literature reviews; participated in internal cross-organization issue teams; and attended congressional and regulatory meetings and prepared written or verbal summaries.
Cafe PerfectoCMO / Co-Founder
Jan. 2014 - Jun. 2015Charlotte, North Carolina / Medellin, ColombiaResponsible for overseeing all bilingual marketing communication initiatives in the U.S. and Colombia including product development, public relations, advertising, tradeshows, market research and customer service. Performed competitive analysis/market intelligence, prospecting, lead generation, pricing, strategic planning, and budgeting to grow bottom line.
AC&M GroupPublic Relations Consultant / Sr. VP Public Relations
Jan. 2012 - Jan. 2016Charlotte, NC / Washington DC Metro AreaWorked alongside executive team and account managers to deliver winning PR programs on behalf of national and international consumer brands like Family Dollar and Sherwin-Williams. Created PR strategies and plans to drive greater brand awareness and recognition with industry editors and key stakeholders.
Rooster CommunicationsPresident / Founder
Jun. 2010 - Aug. 2014Charlotte, North CarolinaEnergized brands with focus on B2B, nonprofit and small business clients; developed and implemented all brand marketing, community relations, public affairs and corporate communications strategies for global corporate clients, international nonprofits and local governments; managed five separate internal client teams and their PR budgets; extensive bilingual (English - Spanish) / multicultural marketing in Colombia and corporate communications teams abroad
Broach & Company Public RelationsExecutive Vice President
Dec. 2007 - May. 2010Greensboro, North Carolina, United StatesDirected the complete rebranding and overhaul of global, corporate clients’ communications strategies and product lines in order to increase sales and national brand awareness; Guided B2B client’s U.S. merger and acquisition team through multimillion deal by serving as media point person and communications strategist; Ran all tradeshow marketing and product launches that included developing communication tactics with teams in Europe and the U.S.; assisted client CEOs and CMOs in national focus groups to shape new product lines and build new revenue streams
Broach & Company Public RelationsDirector of Public Relations
Jul. 2007 - Dec. 2007Greensboro, North Carolina, United StatesActed as chief U.S. spokesperson for international flooring and architectural B2B brands; served as U.S. and Hispanic media liaison for international art nonprofits in order to drive social consciousness and build social capital through art; wrote and directed client communications for international and national trade outlets in print, TV, radio and online media; managed agency team of three and teams for five clients; created new growth opportunities and projects for agency to increase corporate client account revenue
RFMDPublic Relations Specialist
Oct. 2006 - Jun. 2007Greensboro, North Carolina, United StatesWorked with company CMO and other C-suite executives to successfully develop corporate messaging platform and tagline for organization; Acted as media contact for all U.S. mergers and acquisitions; led external communications and successfully pitched industry editors in highly technical semiconductor industry for national and international publicity
City of GreensboroCommunications Specialist
Feb. 2003 - Oct. 2006Greensboro, North Carolina, United StatesServed as highly successful City spokesperson, which generated positive media relations; resulted in identification as government relations / public affairs expert and garnered coverage in local, regional and national industry publications; Designed, implemented and facilitated first ever community relations and civic education program that was nationally recognized for its innovative teaching concepts; worked with 18 City departments, directors, elected officials and City attorney on all internal / employee communications; member of the City crisis communications and emergency response teams
Greensboro Chamber of CommerceCommunications Coordinator
Jan. 2001 - Feb. 2003Greensboro, North Carolina, United StatesSupported the SVP of Communications with all corporate communications and marketing efforts; Provided strategic support and helped drive internal and external communications for the organization and the award-winning brand image initiative Greensboro Connects; worked with community volunteers as coordinator for the Greensboro Connectors ambassadors program; assisted with web design, advertising campaigns, TV series production, public relations and community outreach; acted as speech writer for Chamber board chair and President with oversight from SVP of Communications
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