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Work Background
Custom InkDirector of Internal Communications & Employee Experience
Mar. 2023 - Feb. 2025Fairfax, Virginia, United StatesSelected by the CEO to lead a newly created role focused on Diversity, Equity, Inclusion and Belonging (DEIB), employee experience, and philanthropy—later expanded to include internal communications and organizational culture. Served as a member of the Team Development leadership team, driving enterprise-wide strategy to improve communication, belonging, and connection. Highlights:
• Developed and implemented a company-wide DEIB framework grounded in B Corp principles and aligned with executive priorities
• Elevated internal communications through transparent, values-driven messaging and employee engagement strategy
• Refined and scaled the company’s “Connected Remote” approach to strengthen remote-first experience and team rituals
• Formalized and expanded the employee-led ERG model, enabling sustained growth and leadership development
• Contributed to consistent ~80%+ positive scores on the Belonging Index (measuring fairness, communication, inclusion & community)
Custom InkDirector of Marketing
Dec. 2019 - Mar. 2023Fairfax County, Virginia, United StatesOriginally hired to lead marketing for new and emerging product lines, I quickly identified the need for foundational systems to support product marketing and go-to-market activation across the organization—not just for new initiatives, but for any cross-functional campaign. Highlights:
• Designed and implemented a repeatable GTM activation framework, aligning Marketing, Product, Merchandising & Sales via structured intake, calendaring, content visibility, and reactivation
• Built and scaled a cross-functional process using Monday.com as a central collaboration and planning tool
• Led through influence to drive adoption of a new GTM operating model—co-creating systems with early adopters and securing executive buy-in across departments
• Supported successful launch of a new Health & Wellness category, which accounted for 90% of category revenue in its first month
• Developed playbooks for 30+ store openings; improved consistency and speed of creative execution of sales enablement tools • Created new pitch materials that drove a 2% YOY increase in top-value customer orders and a 2.5% lift in overall AOV; materials contributed to $1M in new business in their first year
Rmrkblty#IAmRemarkable Facilitator (Silver Tier)
Apr. 2019United StatesI facilitate #IamRemarkable workshops that empower women and underrepresented groups to recognize and articulate their accomplishments—challenging modesty norms and driving equity in the workplace. 160+ participants across 15+ sessions | 4.9/5 average rating
Custom InkEmail Marketing Manager
May. 2013 - Dec. 2019Fairfax, Virginia, United StatesPromoted to Email Marketing Manager to lead full-funnel lifecycle strategy and drive retention through scalable systems, messaging, and performance optimization. Highlights:
• Directed full ESP RFP and migration (Oracle Responsys → Klaviyo), evaluating 14 providers and leading implementation, ultimately achieving a 43% decrease in unsubscribes and 27% increase in saved designs (a key conversion indicator)
• Cut cost-per-message by 64% and scaled send volume by 300%+ to over 100M annual sends, while improving deliverability and targeting
• Developed lifecycle messaging strategies across customer segments, aligning with key conversion drivers and brand voice
• Created KPI dashboards, testing protocols, and reporting systems to drive smarter, faster optimization decisions
• Collaborated cross-functionally with analytics, product, and creative teams to align email content with lifecycle goals and customer behavior
Custom InkEmail Marketing Coordinator
Aug. 2011 - May. 2013Tysons Corner, Virginia, United StatesSupported strategy and daily execution of email marketing campaigns during a period of rapid team growth and scale. • Managed timelines, QA, and creative review in Oracle Responsys (now Oracle Marketing Cloud)
• Ran A/B tests, tracked campaign performance, and surfaced insights to inform strategy
• Collaborated cross-functionally across creative, merchandising, and analytics teams
• Developed documentation and processes that laid the groundwork for scalable lifecycle programs This role deepened my interest in using structure, testing, and data to optimize impact (early signals of the strategic enablement work I’d later lead).
Custom InkCommunications Coordinator
Nov. 2010 - Aug. 2011Tysons Corner, Virginia, United StatesEstablished the company’s first dedicated communications function during a time of rapid growth. • Led internal messaging across company-wide updates, onboarding, executive communications, and employee engagement
• Created foundational content for newsletters, award submissions, and onboarding
• Managed early-stage external channels including the blog and social media presence This role sparked my passion for internal storytelling, executive messaging, and creating cultural connection through communication.
Custom InkPeople & Culture Coordinator
Aug. 2004 - Nov. 2010Tysons Corner, Virginia, United StatesBuilt foundational people programs during the company’s early growth, pioneering a Team Development function focused on onboarding, engagement, and culture. • Designed the company’s first formal orientation program and onboarding experience
• Developed recognition and feedback systems to foster retention and connection
• Transitioned payroll, recruiting, and office management into dedicated roles, laying the groundwork for a structured People Ops function
• Contributed to a values-driven internal culture that scaled alongside the business This role sparked my interest in building systems that serve both people and performance (an early glimpse of the strategic enablement work I’d go on to lead).
Panacea Consulting, Inc.Executive Assistant
Oct. 2003 - Aug. 2004Arlington, Virginia, United StatesProvided comprehensive administrative and communications support, including:
• Revitalizing the quarterly corporate newsletter
• Editing marketing materials and developing training manuals
• Creating presentations and managing new hire onboarding This role was my first real blend of communication, structure, and people support, i.e., the building blocks of the strategic work I’d grow into.
Mind Control, Inc.Intern
May. 2002 - Aug. 2002Roanoke, Virginia, United StatesAs a summer intern, I developed advertising content (research, copy, editing), contributed to proposals, and supported account and payroll management. This experience helped solidify my interest in messaging, writing, and how the right words can move people and businesses forward.
Johnson, Ayers & MatthewsAdministrative Assistant
Dec. 2000 - Jun. 2003Roanoke, Virginia, United StatesDuring college breaks, I gained hands-on experience supporting staff through a range of administrative tasks, including:
• Library management
• File organization and document transcription
• Front desk coverage It was my first taste of professional environments, where I learned the value of thoroughness, clarity, and being one step ahead.
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