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YMCA PerúDirector of Non-Formal Education and Innovation
May. 2024Lima, PerúI lead the strategy for non-formal education at YMCA Perú, driving programs that combine leadership, educational innovation, and experiential learning—including leadership development, camps, and community-based education. My focus areas:
• Designing learning experiences that shape leaders and transform communities
• Integrating pedagogy, technology, and design into relevant, sustainable proposals
• Strengthening YMCA’s social impact through non-formal education I work with multidisciplinary teams and build partnerships to position YMCA as a leader in the non-formal education sector.
YMCA PerúChief Innovation Officer
Jul. 2023 - May. 2024Lima, PerúI led YMCA Perú’s strategic transformation through innovation, promoting new value propositions, educational models, services, and user-centered experiences. Main contributions:
• Designed and implemented high-impact projects in education, well-being, and community development
• Fostered a culture of innovation across the organization
• Integrated technology, design, and agile methodologies into institutional programs
• Strengthened YMCA's sustainability through new business lines and strategic alliances The challenge: Renewing a century-old organization without losing its soul.
The YMCAs of QuebecDesign Intern
Dec. 2019 - Jun. 2020Montreal, Quebec, CanadaSupported the creation of visual campaigns and graphic materials for social impact. Developed creative concepts aligned with the organization’s values for print and digital media.
AQOCI – Association québécoise des organismes de coopération internationaleAudiovisual Content Creator
Mar. 2019 - Jan. 2024Montreal, Quebec, CanadáProduced narrative-based audiovisual content for international cooperation projects. This role deepened my expertise in storytelling, human rights, and sustainable development.
Ideas Without BordersCo-founder
Jan. 2018Santiago, ChileI design and lead educational innovation projects and creative strategies for development. As an independent consultant, I combine strategic design, creative methodologies, and partnerships to generate social impact.
Ideas Without BordersDirector of Social Innovation & Creativity
Jan. 2018 - Jun. 2023Montreal, Quebec, CanadáLed innovation processes for social and cultural organizations, developing campaigns, strategic partnerships, and creative solutions for impact. This role marked my shift from communication to strategic innovation.
YMCA Latin America & CaribbeanRegional Brand Manager
Apr. 2015 - Jun. 2023Montevideo, UruguayLed brand strategy across 24 national YMCA movements, blending global vision with local identity. Key achievements:
• Developed and aligned the regional brand system
• Designed campaigns aligned with Vision 2030
• Provided branding and storytelling consulting
• Promoted a relevant, creative, and coherent brand culture throughout the network
YMCA Latin America & CaribbeanCommunications Director
Apr. 2011 - Mar. 2015Montevideo, UruguayOversaw institutional communication at the regional office:
• Designed and managed regional campaigns
• Developed communication tools for national offices
• Strengthened storytelling and community-building processes
YMCA Latin America & CaribbeanCommunication and Design Officer
Mar. 2009 - Mar. 2011Montevideo, UruguayCreated graphic and visual content for regional communication, designed visual identities, and supported international events.
YMCA UruguayJunior Communications Officer
Jan. 2009 - Mar. 2010Montevideo, UruguayProduced graphic and audiovisual content, managed campaigns, and developed tools to strengthen community engagement. This was the foundation for my shift toward educational innovation.
NetoJunior Creative & Graphic Designer
Dec. 2007 - Jan. 2009Montevideo, UruguayMy first agency experience, where I developed communication campaigns focused on sustainability and social responsibility. Learned to use design as a tool for impact.
YMCA PerúYouth Programs Coordinator
Dec. 1999 - Mar. 2007Lima, PeruLed programs in personal development, leadership, and active citizenship for youth. Designed experiential learning activities grounded in teamwork, creativity, and emotional intelligence.
YMCA PerúCamp Program Coordinator
Dec. 1996 - Nov. 1999Lima, PerúDesigned and led experiential education programs in camps, using play, challenge, and group dynamics as learning tools. This experience shaped my belief in the transformative power of intentional experiences.
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