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Work Background
Senior Analyst- User Experience Designer
ValtechSenior Analyst- User Experience Designer
Sep. 2021 - Mar. 2025Chicago, Illinois, United StatesOwned design initiatives for enterprise mobile and web platforms across Fortune 500 clients. Spearheaded UX strategy and design for enterprise web and mobile platforms, including a B2B logistics dashboard redesign (see portfolio), improving cross-functional team workflows and user satisfaction. Created design systems that improved design/development collaboration and reduced design-to-dev handoff issues by 30%. Led user research and iterative prototyping, resulting in a 15% increase in satisfaction and 5% uplift in platform engagement. Facilitated strategy workshops with global stakeholders to drive consensus around user journeys and MVPs. Served as co-lead for “Black+Kin” ERG, enhancing DEI programming and engagement across teams.
Creative Director
FRWD StyleCreative Director
Oct. 2020Chicago, Illinois, United StatesLead all brand and client experience operations for a boutique agency specializing in immersive, identity-forward events and digital storytelling. Direct 30+ events with 100% positive client feedback, managing $10K–$150K budgets and multi-vendor coordination. Developed the FRWD Style brand ecosystem, content strategy, and digital experiences to reflect faith-rooted, culture-conscious storytelling. Produced styled shoots featured in national publications, elevating visibility and attracting luxury-tier clientele.
Freelance Creative Director
FRWD StyleFreelance Creative Director
Oct. 2020Chicago, Illinois, United States
User Interface Designer
KotooUser Interface Designer
Jul. 2020 - Aug. 2020Seattle, Washington, United StatesLed a rapid rebrand and digital redesign (see portfolio) that increased conversions and sign-ups by 20%, which is a featured Delivered end-to-end UI/UX overhaul, including design systems, high-fidelity screens, and responsive prototypes. Embedded with the dev team to streamline design implementation and reduce production cycles.
Freelance Graphic Designer
Flyy Design CreativeFreelance Graphic Designer
Jun. 2018 - Oct. 2020Chicago, Illinois, United StatesDesigned trendy invitations and paper accessories for events and styled shoots. Featured in magazines and blogs including Chicago Style Weddings and Style Me Pretty
Merchandise Coordinator
Levi Strauss & Co.Merchandise Coordinator
Apr. 2015 - Jul. 2020Greater Chicago AreaManaged 6 business segments within key chain and department stores, accounting for $5 million in annual revenue. Analyzed vendor reports to make profitable execution decisions regarding product placement, fixture layout, and visual enhancements. Educated and directed store staff on core product and presentation guidelines. Provide feedback to corporate partners regarding actionable insights on accounts. Developed and executed creative merchandising techniques to enhance in-store presentations to elevate the consumer shopping experience and increase brand recognition. Conducted daily in-store visits to monitor stock levels, audit marketing and visual directives in store. Managed 3rd party staff to assist in the achievement of sales plan goals for accounts.
Wedding Coordinator
KENSINGTON FLORALS AND EVENTS INC.Wedding Coordinator
Apr. 2014 - Dec. 2019Skokie, Illinois, United StatesExecuted event design by collaborating with lead planners; implemented floral arrangements and stationery for special events. Acted as Day-Of Coordinator to keep events organized and on time; serving as the contact for vendors, clients, and staff.
Men’s Designer Manager
Macy'sMen’s Designer Manager
Aug. 2012 - Apr. 2015Chicago, Illinois, United StatesMonitored sales and merchandising standards for Men’s Designer and Impulse departments. Executed and communicated corporate and vendor directives to sales staff. Partnered with store management to develop specific strategies for designer and impulse vendors. Developed creative strategies to train staff on sales incentives and merchandising techniques. Fostered vendor relationships during store visits and various communications to ensure vendor standards were within Macy’s guidelines.
Merchandise Specialist
Macy'sMerchandise Specialist
Aug. 2012 - Apr. 2015Chicago, Illinois, United StatesTrained staff on sales incentives and merchandising techniques that increase department sales by 15%
Merchandise Team Manager
Macy'sMerchandise Team Manager
Jan. 2007 - Jan. 2013Chicago, Illinois, United StatesManaged a successful team of associates on merchandising standards and quarterly guidelines. Directed merchandise receipt placement, replenishment and sales promotion set-up according to corporate and vendor guidelines. Partnered with planners and merchants to develop plans to drive sales and exceed business goals. Developed strategies to execute price changes, markdowns and fixture/floor moves efficiently.
Merchandise Team Lead
Macy'sMerchandise Team Lead
Jan. 2007 - Dec. 2013Chicago, Illinois, United States
Customer Service Coordinator
The TJX Companies, Inc.Customer Service Coordinator
Aug. 2006 - May. 2011Chicago, Illinois, United StatesAssisted customers directly by processing purchases, returns, and credit applications. Trained and developed associates on front-line techniques and customer service standards provided by the company. Motivated associates provide superior customer service and achieve loyalty goals. Utilized daily line-up report to effectively determine associate breaks, lunches and floor zone coverage for maximum coverage during peak times.

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UX Design & Creative Strategy
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