Bürkert IndiaMarketing Manager
Apr. 2018 - Sep. 2020Chennai, Tamil Nadu, IndiaDevelop and execute yearly integrated marketing communications, Brand strategy and Budget.
Plan and Execute Public relation strategy and Media initiatives.
Develop advertising campaigns, Media planning and buying, customization and negotiation.
Plan and Execute Lead generating promotional activities and sales campaigns offline & online.
Initiate customer engagement activities like customer meets and training programs.
Develop & Initiate digital marketing and social media initiatives.
Manage external communications like email and newsletter campaigns.
Worked with marketing automation softwares like Microsoft Click Dimensions, wordpress and online bulk emailing and SMS services. Coordinate with sales and dealer network to plan sales activations and events.
Initiate and implement promotional (ATL and BTL) activities.
Manage leads in CRM and update customer details regularly. Worked in Microsoft dynamics and wordpress.
Create promotion materials like brochures, flyers, datasheet, casestudy and others. Participate in exhibitions, seminars, conferences and awards (plan, design and execute). Coordinate with Creative partners, print and design vendors.
Plan and execute corporate, media and CSR initiatives & events.
Update & maintain website regularly, worked with CMS (Wordpress, Drupal and Hubspot)
Source marketing gifts and corporate collaterals.