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Work Background
CommureEvent Marketing Manager
Sep. 2024United StatesManage end-to-end planning and execution of 1st and 3rd party events, overseeing strategy, logistics, and performance. Executed 60+ events since September, including Commure Nexus, the company’s first hosted event. Built and implemented a new event strategy aligned with marketing priorities, shifting from volume to ROI-focused participation. Led Commure’s presence at major industry events (HIMSS, ViVE, MUSE), improving engagement and optimizing spend. This Improved cross-functional collaboration and strengthened Sales-Marketing alignment through upgraded communication and event processes.
InCheck, Inc. Senior Marketing Associate
Sep. 2020 - Sep. 2024Wauwatosa, Wisconsin, United States- Structured, implemented, and managed digital content calendar (social, blog, email)
- Oversaw strategic partnerships with two digital marketing agencies for web development and SEO initiatives, in addition to managing a freelance B2B writer partnership.
InCheck, Inc. Marketing Specialist
Sep. 2018 - Sep. 2020Greater Milwaukee Area- Implemented HubSpot CRM marketing hub email marketing templates, campaigns, and managed static and active contact lists for targeted distribution. Developed and optimized forms, landing pages, and oversaw blog management. Acted as a HubSpot SuperAdmin with proficiency in Service Hub, workflows, dashboards, settings, and user permissions. - Integral role in 2020 Company rebrand, including logo upgrade and direct WordPress website development involvement. - Facilitated support for key stakeholders, including Sales, Account Management, and Customer Service teams, by creating cold email templates and establishing a marketing resources and tools library. Curated educational collateral to aid in prospecting and client education endeavors.
Nesh Design and MediaSocial Media Specialist
Jul. 2018 - Sep. 2018Work from home- Orchestrated monthly social media content calendar for Nesh Design clientele.
- Developed engaging content for Nesh Design's social media platforms
Captel Inc.Captioning assistant
Sep. 2015 - Dec. 2018Greater Milwaukee AreaProvided real-time captioning assistance for individuals with hearing impairments, ensuring accurate and timely conversion of spoken words into text.
Bébé VoyageSocial Media Manager
May. 2015 - Feb. 2017Milwaukee, Wisconsin- Oversaw social media content calendar and content strategies with key stakeholders
- Developed content for Instagram that contributed to significant organic follower growth.
STIR Advertising & Integrated MessagingSocial Media Intern
Jan. 2015 - May. 2015Greater Milwaukee AreaWorked directly with PR Account Supervisor on social media reports and activity for Milwaukee Area Technical College. Utilized graphic design background in a few small weekly projects used for Milwaukee Area Technical College's social media pages.
AIGA Wisconsin MATC student groupVice President
Oct. 2013 - Nov. 2014Greater Milwaukee AreaAs the Vice President of the AIGA MATC student group I helped conduct weekly meetings with our President, worked on events surrounding graphic design, and worked with a team of six group leaders every other week to get projects moving forward.
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