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Work Background
CDXP meHead of Professional Services
Dec. 2022 - Apr. 2023Defining departmental operating budgets, and resource, risk and scope management: - Determining short- and long-term resource requirements - Designating responsibilities among team members - Workload monitoring & optimization Planning department objectives and KPIs and ensuring their achievement Building and managing team of technical, business and marketing specialists: - Skills development - Coaching of team members - Working closely with the team and helping proposing solutions to clients - Daily operational problem solving - Leading regular 1:1 and department meetings Participating or leading internal or external company initiatives: - Managing client expectations - Communication with stakeholders & leading of weekly status meetings Taking all necessary and appropriate measures to protect company assets, client assets and intellectual property: - Company rules, culture & guidelines adherence
MicrosoftPartner Marketing Advisor
Nov. 2021 - Apr. 2022Cairo, EgyptDrive partner revenue contribution through impactful Go-To-Market (GTM) development and execution across Microsoft products within assigned priority partners Create strategic customer facing GTM campaigns with long-term and short-term goals for assigned priority partners, defining key market/solution combinations leveraging Partner-to-Partner (P2P) or 3rd party Services/ISV ecosystem Leverage and execute against local investments, as well as headquarter based programs Create and extend the partner-to-partner (P2P) motions: Create new offers for cross-sell and up-sell (i.e. next logical purchase); Create campaigns to ensure adoption and drive usage of new services Support expansion of globally managed partners into local Microsoft subsidiaries, leveraging local GTM motions including events, campaigns and selling opportunities
MicrosoftMEA HQ Commercial Licensing Lead
Apr. 2019 - Oct. 2020Egypt- Lead the local Commercial Licensing transformation across all licensing go to markets in MEA. - Align with Partner counterparts on landing licensing transformation and ensure managed partners are ready to transact new licensing models - Engage with all markets in MEA to ensure licensing road map visibility, GTM plans, secure resources, and define business impact. Set and share local transformation targets and provide progress updates with regular ROBs - Influence business improvement by managing, and effectively coaching field and partners through change initiatives. - Set local Commercial Licensing program adoption targets Sales Enablement: - Orchestrate licensing training across the different markets in MEA and different segments. (Web casts, roadshows, & Sales workshops) including on-boarding and “stay current” training for field and partners. - Support partner sales and licensing teams via onsite “floor days” events to drive licensing readiness and seller guidance; - Assist field in all MEA Markets on price discount promotions to drive revenue Marketing and Communication: - Provide targeted messaging to customers on licensing and how to buy scenarios for CL programs - Communicate local and global promotions to field and partner via various channels - Communicate licensing and pricing changes to field, partners and customers - Hold customer licensing seminars with customers - Localize Commercial Licensing messaging and content – Field, Partner & Customer - Integrate licensing into existing campaigns - Develop local customer evidence partnering with field and partners - AR/PR: Coordinate on licensing topics - Manage local MS.com licensing website
MicrosoftCentral Marketing Organisation (CMO) Lead in Egypt
Oct. 2018 - Apr. 2019Cairo Governorate, Egypt- Work across local marketing stakeholders to drive local demand gen execution and help land GEP content aligned to local business requirements. - Enable customer success and create Microsoft fans and brand advocates by understanding customers’ priorities and global strategies to build and manage the overall marketing calendar aligned to their GEP portfolio. -Ensure all relevant marketing executions are properly set up in systems and tools for tracking and reporting. Work closely with the Marketing Service Desk (MSD) and Marketing Service Centers (MSC) for marketing execution support. Ensure 100% of local marketing activities are aligned to modern marketing platforms and processes. -Understand overall program and content strategy, coordinate content reviews and approvals with local stakeholders to maximize local relevancy. Oversee local content production when necessary to augment the global content. Provide local feedback and insights on GEP landing to corporate marketing stakeholders.
MicrosoftMEA HQ Sr. Demand Center Product Marketing Manager
Sep. 2016 - Sep. 2018Marketing Planning •Engage and advocate for Cloud and Enterprise Global Demand Center (GDC) for MEA HQ marketing activities. •Be the voice of the customer in understanding the value proposition and buyer’s needs. •Understand the business goals of each of the Cloud and Enterprise Global Engagement Programs (GEP) and drive prioritization of available GEPs. •Determine specific goals and KPIs to support each campaign •Develop Global Demand Center business plan including modeling the number of new known leads, Marketing Automation Qualified Leads, to achieve business results. Program/Campaign Execution •Orchestrate execution of the GEP driving direct customer acquisition and revenue; connect all field marketing execution (including events) into GDC, partnering with Central Marketing Organization team. •Ensure handoffs between marketing, Inside Sales team, field sales, and partners is working effectively to drive timely lead flow. •Partner with Corporate and Inside Sales to develop and monitor tele capacity, lead disposition, key conversion KPIs, lead quality and be part of local sales feedback loops on lead quality. •Track and report marketing performance/KPIs. Business Management •Be an expert on the Cloud and Enterprise Demand Center dashboard and KPIs. •Understand funnel conversion rates, identify areas of strengths and weaknesses, and resolve issues. Initiate optimizations. •Understand marketing tactics that are working well and shift mix to maximize business results.
MicrosoftProduct Marketing Manager
Feb. 2015 - Aug. 2016EgyptBusiness Management • Influence business priorities and forecasts. • Propose and monitor investments for a subset of a product group or segment. • Escalate issues and propose corrective actions for a subset of a product group or segment. • Track the efficacy of marketing programs for multiple products or channels, identifying areas for adjustment to increase return on investment. Business Planning • Derive trends from existing data sources to create a SKU plan or assortment for larger products. • Identify key assumptions for a business model or channel strategy inputs, and understand key sensibilities in the financial model. • Identify key inputs for long- range plans, communicate actionable recommendations, and collaborate with stakeholders to resolve issues. Product and Opportunity Definition • Create and develop a market opportunity analysis for a product and/or geography, for multiple products or a major product. • Create and evolve segmentation and targeting for a product or channel, or for multiple products or a major product. • Influence product direction. • Create and evolve a value proposition and positioning for a major product or multiple products. Go-to-Market • Create integrated marketing plans for a product or channel, within a business group or national market. • Contribute as a subject matter expert in messaging, customer/partner advocacy, promotion, channel implementation, and field readiness in order to define strategy and execution excellence on a significant portion of an integrated marketing plan.
Event HouseAccount Director
Jul. 2007 - Jan. 2015Cairo, EgyptDevelop and communicate concepts & proposals for events aimed at positioning the relevant brand/company/product in a unique and impactful way, in line with brand identity and excellence standards. Coordinate with clients and suppliers on specific requirements / details of the event being organized to ensure that the program/event meets the needs and specifications of the client and is within budget. Identify a suitable mix of elements for events, coordinate, manage, physically check and approve these same elements (venue, materials, F&B, set-up, entertainment, etc) for effective brand/company/product representation. Monitor continuously all the details of organizing the event to ensure company standards are maintained throughout and the image of the brand/product/company is enhanced. Prepare and submit forms, proposals and reports as per set time frames to the client, company board of directors. Ensure that all estimates, costs & invoices are keyed in onto Smart Plan for all events within portfolio on an ongoing basis and ensure that all entered data is accurate and reflects actual at any given point. Ensure that all elements pertaining to each event are successfully completed within set timelines and budgets. Identify relevant sponsorship opportunities and brand associations in line with brand identity and requirements and leverage the participation through channels aimed at maximizing mileage.
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