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Work Background
Ashley Global RetailManager, Strategic Partnerships
Jan. 2025Leading the strategy, execution, and optimization of national sports, entertainment, and experiential partnerships that drive consumer engagement, brand affinity, and retail growth. Following DSG’s merger with Ashley Global Retail, I continue to expand our partnerships platform with a broader footprint and stronger alignment across the business. - Launched and scaled the sports marketing and strategic partnerships vertical to support the brand’s B2C evolution
- Negotiate and manage high-impact partnerships across the NFL, MLB, NBA, NHL, collegiate athletics, and entertainment venues
- Develop and execute national sweepstakes, IP-integrated campaigns, and in-store activations that increase traffic and conversion
- Built and currently maintain an internal partnership ROI tracking system to evaluate performance and guide future investment
- Collaborate cross-functionally with Marketing, Merchandising, Creative, and Field Ops to ensure seamless execution and alignment
- Created a 7-figure corporate sales channel in year one through partnership-driven campaigns and activations
- Building scalable toolkits and sponsorship playbooks that blend brand storytelling with performance-driven strategy
Dufresne Spencer Group, LLC dba AshleyManager, Strategic Partnerships
Dec. 2022 - May. 2025Austin, TexasIn January 2025, DSG was acquired by Ashley Global Retail. I continue in this role as part of the Ashley Global Retail team.
Dufresne Spencer Group, LLC dba Ashley Furniture HomeStoreStrategic Partnerships Specialist
Aug. 2018 - Dec. 2022Austin, TXManaged strategic sports and brand partnerships, event activations, and community initiatives designed to drive retail traffic, brand awareness, and national recognition during DSG’s transition to a B2C-focused brand. - Oversaw 20+ national partnerships including NFL, NBA, MLB, and NHL affiliations, as well as media, nonprofit, and non-compete brand relationships
- Led planning and execution of experiential events, community activations, and grand openings across key retail markets
- Developed creative PR strategies, including unconventional press releases and press kits; created the team’s first Earned Media Value (EMV) calculator
- Managed a $1.5M+ annual community giving portfolio across fundraising, security standards, and disbursement planning—including DSG’s 501(c)(3), Hope to Dream
- Partnered cross-functionally with Creative, Sales, and Marketing teams to develop integrated campaigns that connected national partnerships to local markets
Stylecraft Builders IncLead Sales Executive
Jan. 2017 - Jul. 2018Waco, TXLed sales and marketing for new construction homes with one of Texas’ largest private homebuilders, supporting over 200 clients through the full buying and building journey. - Exceeded monthly sales goals by over 150%, earning Top Sales Executive honors three times
- Managed and mentored one direct report; set sales direction and created a high-performance culture
- Founded and led the company’s first philanthropic initiative, Dwell with Dignity, providing homes for homeless veterans
- Coordinated and hosted the annual Realtor Bonus Event with 300+ attendees, strengthening regional broker relationships
AltriaTerritory Sales Manager
Oct. 2015 - Dec. 2016College Station, TXManaged a portfolio of 110 accounts across Central Texas, representing major tobacco brands including Philip Morris and U.S. Smokeless Tobacco. - Surpassed launch goals for new brands through localized sales strategies informed by granular performance data
- Achieved 44% adoption of a new pricing model in independent retailers, driving market share growth in a challenging economic area
- Contributed to collegiate recruitment optimization by analyzing and enhancing campus engagement strategies
Intelligent Lighting DesignDirector of Corporate Accounts
Apr. 2013 - Jul. 2014Austin, TXBuilt and led the national Corporate Accounts department, delivering creative event solutions using exclusive iDesign inventory. - Developed tailored sales strategies for 45+ accounts, increasing annual revenue by 35%
- Managed quarterly client-facing showcase events and mentored new hires in product knowledge and sales operations
- Positioned the department as a key player in the high-end corporate event space
Intelligent Lighting DesignEvent Design Specialist
May. 2012 - Apr. 2013Austin, TX- Negotiated 350+ event contracts and designed custom experiences in collaboration with the Creative Director
- Standardized reporting tools for event planning and on-site execution for technical teams
- Mentored interns on SEO strategies and sales enablement
Intelligent Lighting DesignIntern
Jan. 2012 - May. 2012Austin, TX- Supported vendor and client relations through event coordination and invoice management
- Maintained compliance and logistics tracking for multi-vendor contracts
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