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Work Background
The Dudley CompanyFounder | Performance Marketing Specialist
Feb. 2025Houston, Texas, United StatesHelping local service businesses get more calls, more leads, and more wins — without wasting money on Google Ads. I started The Dudley Company to bring a fresh (and honest) approach to digital marketing. No bloated retainers. No confusing reports. Just smart, hands-on PPC that drives real results. We work with roofers, HVAC techs, landscapers, plumbers — the folks who actually keep things running. My job? Build the strategy, run the ads, track the numbers, and make sure things work like they’re supposed to. If you're tired of hearing “it takes time” while your ad budget disappears… we should probably talk. What I focus on: Google Ads that convert Local lead generation Landing page strategy Clear reporting (finally) Actually giving a damn Always happy to connect with other founders, marketers, or small biz owners doing great work.
KPMG USAdvisory Associate, Digital Lighthouse
Jan. 2022 - Feb. 2024Houston, Texas, United StatesClient 1: State Government Objective: Modernize and migrate mainframe application used for verifying a citizen's unemployment benefits qualifications - Spearheaded the redesign of the UI/UX used by 20,000+ users - Boosted workflow efficiency by 200% while enhancing data presentation to provide greater value - Created 4 screens with 100+ UI elements - Conducted 30+ user interviews to gather user requirements - Facilitated user acceptance testing with end-users, refining the design iteratively based on their feedback - Partnered with the Social Security Administration to ensure data security compliance Client 2: Upstream Oil and Gas Company Objective: Build Data Governance program charter after client failed an internal audit - Shaped Data Governance strategy based on researching the upstream Oil and Gas industry - Enhanced the Data Governance charter by integrating a comprehensive data governance framework - Evaluated current-state Data Governance practices and reviewed documentation to identify both areas of improvement and areas of proficiency TRAINING Snowflake Team Trainer - Orchestrated training and development program for the Snowflake Data Cloud - Launched 5 learning tracks consisting of 30+ modules
Comfort Air & HeatWeb Design Specialist
Dec. 2019 - Apr. 2020Pearland, Texas, United StatesBuilt website using WordPress CMS Outlined and wrote copy for web pages Set up SEO tools Set up email forms Installed Google Analytics tracking code Provide ongoing maintenance while measuring website traffic in Google Analytics
ABEL AIR & HEAT, LLCWeb Developer
Jul. 2019 - Oct. 2019Pearland, Texas, United StatesDesigned and developed branding including logo, website, and marketing materials Built website using HTML, CSS, JavaScript, and PHP Outlined and wrote copy for single-page web design Addressed key website requirements with the primary stakeholder Installed Google Analytics tracking code
Herzik Lab, University of California San DiegoWeb Developer
Feb. 2019 - Apr. 2019Greater San Diego AreaContracted to build website to give lab digital presence for potential funders and student-hires Addressed key website requirements with primary stakeholder Designed and developed website using Jekyll framework Provide ongoing maintenance while measuring website traffic in Google Analytics
CubeSmartStore Manager
Aug. 2014 - Feb. 2019Houston, Texas AreaIncreased occupancy from 85% to 95% Up-sold storage space and retail products Provided outstanding customer service to build strong customer relationships Maintained customer relationships during Harvey recovery disaster Managed monthly auction process
High Security Lock & SafeMarketing, IT, & Retail Install
May. 2014 - Aug. 2014Pearland, TexasContracted to design branding and build IT infrastructure Designed logo, branding, and marketing materials Installed POS system and enabled employee phones to accept on-site mobile payments Designed grand opening advertisement message and graphics
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