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Work Background
NovaporteVP, Operations and Corporate Development
Jan. 2022Sydney, Nova Scotia, CanadaNovaporte is developing a multi-use port that will accommodate containers, logistics, bulk, ro-ro, energy, and marine services. Working directly alongside the CEO, I am responsible for the business's day-to-day operations, working with the community, government and all stakeholders as required. Additionally, I am responsible for organizational communications and marketing for both business and corporate development.
Cape Breton Regional Chamber of CommerceChief Executive Officer
Feb. 2018 - Jan. 2022Sydney, Nova ScotiaAs the CEO of the Cape Breton Regional Chamber of Commerce, I worked to support the Cape Breton business community by being a strong advocate, encouraging collaboration, cultivating positivity, sparking rich discussion and implementing strategies that led to significant organizational growth and resurgence of the Chamber, having positive spin-off to the local business community and economy. Visibly passionate and engaged advocate for Cape Breton’s future, I took on this role with the intention to build meaningful connections and become a champion for the community, dedicated to making real change and taking risks in the role to move Cape Breton forward.
Cape Breton UniversityMarketing Manager
Apr. 2015 - Mar. 2018Sydney, Nova ScotiaIn the role of Marketing Manager within the Marketing Communications Department at Cape Breton University, I was responsible for the successful hands-on management, execution and evaluation of all integrated marketing communication campaigns, projects and materials (local, domestic and international), ensuring that these campaigns support the targets, goals and objectives of CBU’s strategic recruitment and enrolment plans. Executions include inbound, digital, print, OOH, experiential, etc. Additionally, I managed the marketing and technical team, responsible for all CBU’s brand building strategies and initiatives. This required collaboration with all internal and external partners to champion all marketing opportunities and ensure alignment to overarching strategy and successful execution.
Journeyman - a video content marketing agencyMarketing and Business Development Specialist
Oct. 2014 - May. 2015Halifax, Canada Area
WaterWerks AgencyCommunications and Client Services Specialist
Sep. 2013 - Oct. 2014St. John's, Newfoundland
Cape Breton UniversityCommunications and Public Relations Intern
Sep. 2012 - Dec. 2012Sydney, Nova Scotia
Junior Achievement of Nova ScotiaProgram Assistant Intern
Jan. 2012 - Apr. 2012Sydney, Nova Scotia
Enterprise Cape Breton Corporation (ECBC)Communications Intern
Apr. 2011 - Aug. 2011Sydney, Nova Scotia•Prepared/edited speaking notes, backgrounders, news releases and feature articles
•Assisted in planning, developing and producing external communication vehicles and activities (special events, briefings, presentations and ministerial announcements)
•Ensured that all communication pieces conformed to the corporate and Government of Canada policies, directives and guidelines
•Executed approval process for public relations vehicles (i.e. news releases, feature stories and publications), including liaising with ACOA headquarters and the Minister’s Office
•Assisted with the preparation of ministerial and presidential correspondence, parliamentary documents and other general correspondence
•Participated in the editing, design, development and assembling of the annual report •Researched and assembled a media monitoring profile for the CEO on a provincial issue for discussion with the Premier of Nova Scotia
Cape Breton Regional Municipality (CBRM), Recreation DepartmentAction Week Public Relations and Marketing Facilitator
Jun. 2010 - Aug. 2010Sydney, Nova Scotia•Planned and coordinated local festival activities •Created and delivered a public relations and marketing strategy •Developed and maintained the donation and sponsorship profile for the festival society
•Developed and adhered to marketing and public relations budgets
•Worked with a committee to plan the promotions for the Action Week Festival Society •Acted as the main liaison between the CBRM Recreation Department and the Action Week Festival Society
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