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Work Background
Meazure LearningDirector of Marketing
Jul. 2022 - May. 2025Alpharetta, Georgia, United StatesMeazure Learning provides secure, reliable, and convenient test development and administration solutions for academic and professional credentialing programs. As the most experienced online proctoring provider and a leader in innovative psychometric practices, we believe testing requires a balanced partnership between human-first services and advanced technology. Responsibilities within Meazure Learning include:
- Led the adoption and integration of multiple generative AI platforms, driving both strategic and tactical efficiencies for content, design, competitive analysis, and ideal customer profiling
- Direct the creative, digital, and event marketing teams in the development and deployment of strategic planning, focused on maintaining a unified brand presence, nurturing clients, and driving prospect engagements
- Implement an Account Based Marketing system resulting in multiple, highly targeted campaigns in both the Higher Education and Professional Certification markeplaces
- Institute a Digital Asset Management platform, creating a single source of truth all resources to be utilized across all departments
- Oversee the marketing integration within two corporate acquisitions, including websites, brand assets, client portals, and marketing personnel
OTR SolutionsVP of Marketing
Oct. 2021 - May. 2022Roswell, Georgia, United StatesOTR Solutions is a transportation-focused factoring company with a foundation built on providing reliable cash flow solutions and elite back-office support to companies across the country. OTR offers the tools needed to drive carrier success so that America’s owner-operators can maximize their growth. Some highlights from my time leading the marketing team at OTR include:
- Establish comprehensive 2022 strategic marketing plan and budget, encompassing SEO/PPC, online channels, demand gen campaigns, social media, content calendar, and events
- Directing corporate brand relaunch plan, including new company name, logo, website, collateral, and messaging
- Leading marketing team personnel and projects to ensure vision alignment and cross-functional team support and success
- Driving implementation of demand gen programs to increase revenue through enhanced prospect and client engagement via relevant, multi-faceted, and customized workflows
TRC Staffing Services, Inc.VP Of Marketing
Feb. 2017 - Oct. 2021Greater Atlanta AreaAs part of the management team, responsible for setting the marketing strategy and tactics to strengthen TRC's market position and achieve company goals through:
- Overseeing complete digital and social media presence, with focus on enhanced user experience and audience engagement
- Instituting Dynamics 365 CRM for managing the marketing and sales cycle, establishing end-to-end marketing and sales progression - Conceiving and building ABM and demand generation programs targeted to segmented B2B and B2C audiences to maximize inbound lead flow - Developing and maintaining all job board channel programs, instituting organic and pay-per-click campaigns, utilizing analytics to monitor performance and develop ROI
- Establishing sales enablement programs and uniform TRC branding across all mediums to strengthen identity and positioning throughout all markets
MDSi, Inc.Director of Marketing
Aug. 2013 - Feb. 2017Alpharetta, GADevelop corporate marketing strategy and execute tactical marketing mix with the goal of driving margins through lead acquisition and brand development. Strategic and tactical responsibilities include: - Annual marketing plan creation and tactical management - Website design and development to enhance user interaction and education - Marketing analytics and ROI analysis to determine best practices and growth plans - National trade show and local event strategy and implementation - Corporate graphic and content development across multiple platforms including PR, blogging, social & collateral - Marketing automation integration and campaign development - Salesforce.com administration, sales support, and database managment
Avnet Technology Solutions (formerly Canvas Systems)Director of Marketing
Jul. 2010 - Aug. 2013Norcross, GA- Developing online SEO and PPC marketing programs, focused on driving unique visitors, conversions, and margin - Designing, managing, and executing strategic and tactical marketing campaigns - Revitalizing corporate branding to develop and maintain brand integrity - Directing online lead nurturing campaigns, integrating organic website traffic & marketing activities - Managing marketing and branding transition from Canvas Systems to Avnet
TellermateDirector of Marketing
May. 2008 - Jul. 2010Roswell, GA- Developing and executing North American strategic marketing plan, maximizing brand awareness and equity within the Retail, Food Service, Grocery, and C-Store markets - Initiating, designing and implementing tactical marketing initiatives, encompassing e-marketing, website, SEO, direct mail, graphics, trade shows, advertising, and public relations - Member of global re-branding team, providing final approval of all North American marketing collateral and activities - Driving exponential growth in both lead generation and sales pipeline while managing budget successfully to plan
FARO TechnologiesMarketing Manager
Jun. 1999 - Jul. 2005Lake Mary, FL- Establishing departmental budgets and planning, tracking and measuring results against short and long-term goals, with accountability to executive management - Overseeing and directing corporate marketing mix of public relations, advertising, graphics, e-marketing and events and promotions, while effectively coordinating internal assets and external resources to accomplish goals - Developing strategic and tactical event marketing plans to maintain the integrity of corporate branding while growing sales annually - Designing electronic media collateral and email marketing campaigns
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