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Work Background
Rythea LeeYouTube Manager
Apr. 2024I collaborate with Rythea Lee to expand her digital presence and support her mission of healing through humor, creativity, and non-coercive parenting. Our work together spans video editing for YouTube (RSS and Shorts), brand development, website re-design, and strategic consulting to align her offerings with her evolving goals. Scope of work:
- Long-form video editing for YouTube
- Short-form video editing for TikTok, Reels, and Shorts
- Design digital flyers
- Website design
- Brand development and strategic consulting
- Analytics-driven business growth advising
Your Kids Don't Suck PodcastDigital Media Manager
Jan. 2024Toronto, Ontario, CanadaI support the parenting podcast Your Kids Don’t Suck with social media management, digital marketing, and content production. Since launching their digital presence in January 2024, I’ve built and managed their TikTok, Instagram, Linktree, and YouTube (RSS and Shorts). My work includes editing podcast interviews, creating social media content, writing post copy and show notes, and using analytics to run targeted Instagram ads. As the podcast grows into its second year, I’ve also developed operational tools — including a guest intake form and interview prep checklist — and am currently building their official website and higher-quality long-format video content for YouTube expansion. Scope of work:
- Social media strategy and management (TikTok, Instagram, YouTube)
- Video and audio editing for social content
- Branding and content design
- Copywriting for posts and marketing materials
- Instagram ad creation and performance tracking
- Guest intake and operational systems
- Website development (in progress)
Cara Tedstone TherapyAssistant
Jan. 2024Toronto, Ontario, CanadaI support Cara Tedstone with brand development, creative direction, and digital strategy. Together, we produced a brand photoshoot (with photographer Sam Coyle), and redesigned and copyedited her website. I also manage her email systems and calendar operations, ensuring her digital presence stays aligned with her mission and values. Scope of work:
- Brand development
- Creative direction for photoshoot
- Website redesign and copywriting
- Email and calendar management
- Marketing and communications strategy
Laura DawePersonal Assistant
Jan. 2024 - May. 2024Toronto, Ontario, CanadaI assisted professional artist, Laura Dawe, with email and calendar management, website maintenance, asset design, copywriting, and personal tasks.
AIYANA NutritionBranding & Social Media Manager
Mar. 2022 - Sep. 2022Toronto, Ontario, CanadaI helped develop the branding for Toronto-based food delivery service, Aiyana Nutrition by creating a comprehensive top-to-bottom branding and communications strategy. I took on copywriting, design, and video editing roles, and initiated the influencer and partnership program. Scope of work:
- Brand strategy development
- Social media tone and content guidelines
- User experience consulting
- Influencer marketing and partnership strategy
- Paid advertising strategy
- Creative direction and food styling for product photography
Serious BettyCo-Founder
Apr. 2018 - Dec. 2022Toronto, Canada AreaIn 2019, I founded the social enterprise media house, Serious Betty, with the goal of lessening gender, racial, and class barriers in Canadian music media. I wrote a monthly newsletter (30% open rate), created a blog and curated an event calendar (1000+ pageviews/month), produced in person and virtual events, and hosted a show on ISO Radio. Between 2019 and 2020, I ran a team of 10, and established partnerships with The Drake, MRG Concerts, NXNE, Pride Toronto, Covid Room (Italy-based), Universal Music Canada, Warner Music Group, and Myseum of Toronto, paid artists to perform at events, including a music show in collaboration with Paradise Theatres, and helped a group of young creatives produce BIPOC FEST, a virtual festival with an all Black, Indigenous, and POC line up. I applied for, wrote, and received grants and investor pitches. In 2020, I participated in WOSEN's 20-week Start Program that supports women* as they build their social entrepreneurial capacities.
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