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Work Background
Out of officeFounder (But Mostly Out of Office)
Jun. 2024Mumbai, Maharashtra, IndiaCreating space to pause, play, and explore.
Out of Office started as a personal project—a creative rebellion of sorts! What began with statement-led apparel celebrating the joy of taking a break is now evolving into something deeper. We're building something for the ones who crave more than just routine. Currently laying the groundwork for the next chapter. Watch this space!
Aditya Birla Health Insurance Company LimitedDeputy Chief Manager
Jun. 2023 - Jul. 2024Mumbai, Maharashtra, IndiaDesign and drive customer lifecycle strategies from onboarding to retention Leverage data to understand and build engagement strategies Micro- segmentation and personalisation to improve App engagement Integrate new features and martech solutions to improve engagement efficacy Monitor app engagement
ICICI Prudential Life Insurance Company LimitedSenior Manager - Digital Marketing
Nov. 2021 - Jul. 2023Mumbai, Maharashtra, India- Scale up digital life insurance business through mobile app
- Handling mobile app LOB to contribute to business growth
- Create product propositions and targeted communication basis customer behaviour and analytics
- Curate personalised communication basis consumer insights through automation tool (clevertap)
- Monitor app performance and user behavior through analytics tools (firebase, GA)
- Collaborate with UI/UX, development and product teams to set up mobile app purchase journeys
- Customer life cycle management 'Awarded for Mobile app marketing at Tatva 2021'
CNBC-TV18Assistant Manager
Jun. 2018 - Oct. 2021Mumbai, Maharashtra, India• Planning and execution of 360-degree campaigns across On-Air, BTL, Social Media and PR
• Initiation and execution of the GTM plan for partner brands - Mining the right consumer insight, communication pitch, creative brief and evaluating the output from advertising agencies.
• Creating revenue maximization solutions for the channel through branded content, in-show integrations & innovative promotional elements.
• Planning and coordinating the campaign’s overall Digital & PR strategy. Creating unique opportunities for promoting campaigns to drive brand affinity.
• Identifying and executing business-building initiatives needed to accomplish short and long-term goals of the brand’s portfolio.
AccentureMedia Management Senior Associate
Oct. 2015 - May. 2018Mumbai Area, India Managing the Media Audit project for Global Clients by liaising between the local Accenture teams and Central Client
Managing client expectation by seamlessly managing the progress of the project across markets
Preparing periodic audit analysis for the client with a detailed study and insight to the client’s media strategies, spends and performance in comparison to its competitors based on market, spend, product category or target audience
Value tracking of client deals against the agency utilisation to ensure cost optimisation
ABP GroupBrand executive of Anandabazar Patrika
May. 2013 - Oct. 2015Kolkata Area, India Planning and executing brand campaigns for Anandabazar Patrika
Liaising with the creative agency in designing the ATL and BTL communication Conceptualizing activation plans and working alongside the Sales team for Sales pitch
Working alongside the Circulation sales team in designing trade marketing communication
Handling the Social Media page for Anandabazar Patrika and Ananda Plus, the entertainment supplement Planning B2B campaigns in trade magazines and business summits
Have been proficient on IRS (Indian Readership Survey) which has helped in providing key insights in terms of Readership in business decision making as well as planning strategic communication against competitors.
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