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Work Background
Streamoid - AI for Fashion RetailSenior Marketing Consultant
Jan. 2025 - Apr. 2025Bengaluru, Karnataka, IndiaCreated and launched the experience of the new Streamoid website. Carried out social media and brand strategy for Streamoid Linkedin. Successfully carried out 2 event plans for Streamoid, launching ECommerce Express Cataloging and End to end ECommerce AI Marketing Content Generation
Innoviti TechnologiesSenior Product Manager
Jul. 2024 - Oct. 2024Bengaluru, Karnataka, India- Strategically planned and executed product roadmaps for over 6,000 retail merchants, 14+ brands, and 15+ issuers, resulting in a 75% increase in Monthly Active Users (MAUs) and generating a Gross Transaction Value (GTV) of ₹1,267 Crore over the past 18 months - Successfully launched 4 major retail credit products, facilitating 4,500+ new merchant acquisitions through offline POS models, enabling UPI, card, and EMI payments
Innoviti TechnologiesProduct Manager
Jan. 2023 - Jun. 2024Bengaluru, Karnataka, India- Developed and implemented core design language for 7+ product usage tools, including Store Cashier Incentive and Price Information tools, driving a GTV of ₹550 Crore and enhancing merchant wallet share by 30%. - Collaborated with engineering and business operations teams to translate 15+ retail projects and product designs into successful revenue and cost optimization releases
Innoviti TechnologiesAssistant Marketing Manager
Jul. 2022 - Jan. 2023Bengaluru, Karnataka, India- Devised and executed go-to-market strategies for CDIT credit products, achieving a 12% increase in organic customer retention through targeted digital marketing initiatives - Managed product awareness campaigns with ad agencies, enhancing brand visibility across social media channels and boosting lead generation by 1.5x - Planned and executed Below-The-Line (BTL) and Above-The-Line (ATL) activities, reducing Customer Acquisition Cost (CAC) by 32% and generating 2,000+ qualified leads per week - Spearheaded content planning and copy execution to drive engagement, achieving 1,700+ MAUs on digital platforms - Oversaw 100+ sales and on-ground teams for in-store communication, resulting in a 12% average reduction in wallet share gaps across 10 states
Creya Learning & ResearchProduct Intern, Creya XEL
Sep. 2021 - Apr. 2022- Conducted qualitative research on 10+ skill-based learning modules by administering over 500 surveys across 10+ schools, assessing student reactions and learning outcomes - Designed and implemented feedback reinforcement tests, resulting in a 32% increase in average test scores over a 3-month period by enhancing content retention - Streamlined learning modules by reducing content load by 70% based on student feedback and engagement, optimizing for relevance rather than solely difficulty - Facilitated the rollout of 5 revised STEAM content modules to 1,500+ students across 10+ schools, incorporating holistic feedback evaluation systems to ensure positive learning experiences
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