ASDA'A Burson-MarstellerAccount Manager
Oct. 2016 - Nov. 2018Dubai• Lead comprehensive digital & social strategy and planning for assigned clients which includes executional tactics for website & social media. • Generating ideas for new revenue generation within large customers. • Working with some of the biggest regional and international brands • Managing a team of account executives and monitoring the work flow • Communicateand manage the expectations of the social community and provide jump into trending conversations • Work collaboratively with clients’ internal PR, media and digital teams, and their partner agencies to create and develop integrated programs/campaigns that successfully deliver desired messages and exceed goals. • Evaluate and present new partnerships opportunities for the brand. • Creating creative briefs • Provide consistent strategic counsel to clients and internal teams introducing new ideas and approaches, digital best practices and tactics, and new media resources that align with client’s objectives and overall business strategy. • Perform ongoing evaluation of client campaigns measuring success against campaign goals by utilizing research and analytics tools. • Plan and execute online and offline activation. • Work closely with clients’ creative teams and agencies to execute major products launches and online marketing. • Create media buying plans to expand the exposure of the content and increase the brand’s community based on the client needs and expectations • Creating a good relationship with regional influencers which creates new opportunities for the clients