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Work Background
Bajaj Electricals LtdAssociate General Manager
Jul. 2021 - Jul. 2025Mumbai, Maharashtra, India
82point5Senior Vice President
Jan. 2020 - Jul. 2021
82point5Vice President
Jul. 2016 - Jul. 2021Mumbai
Wunderman DCAccount Management Consultant
Sep. 2015 - Dec. 2016Georgetown Washington DC
Jellyfish Online Marketing USBrand Management Consultant
Mar. 2015 - Jul. 2015Baltimore, Maryland Area
Bates CHI&PartnersAssociate Vice President
Feb. 2010 - Jul. 2014Mumbai Area, IndiaKey Responsibilities: Client and Brand Management, New Business Development, Integrated Marketing and Campaign Management Notable Clients: Mondelez India, Virgin Mobile, TATA AIA Insurance, Park Avenue India, Tata Beverages, Creative Garments Highlights: Managed the Mondelez business for 3 years resulting in $400,000 revenue for the agency
Led the team to reposition brand ‘Tang’ of Mondelez to one of the ‘Most Often Used Brand’ in repertoire category of cold refreshing beverages in 3 years
Brand Awareness moved from 72% in 2012 to over 90% in 2014
Led the Client Management Department to a 4 out of 5 star rating for 2 consecutive years from Mondelez Led client relations and operations for TATA Beverages resulting in $120,000 revenue for the agency in six months
Integral senior member of the Virgin Mobile team during the Indian Panga League campaign that managed over 2.5 million hits and 3rd most subscribed to channel on YouTube in India in one month
Led the Creative Garments account from acquisition, strategy to execution resulting in $200,000 revenue for the agency annually
Reliance Media World LimitedHead of Marketing (Mumbai)
Oct. 2008 - Feb. 2010Mumbai IndiaKey Responsibilities: Brand Management for the Radio Station, Cumulative Reach Targets Highlights:
Drove strategy and the rebranding campaign for BIG92.7FM managed media budgets of $500,000
Managed to garner a jump in cumulative reach of 20% for the station over 3 quarters of a year
Ogilvy & MatherGroup Account Manager
May. 2007 - Oct. 2008Mumbai IndiaKey Responsibilities: Client and Brand Management, New Business Development Notable Clients: ING, Axis bank, ITC Soaps and Shampoos, Radio City 91.1FM, Childline 1098 Highlights:
Led the operations to launch ‘9X’ general entertainment television channel
Led relations with Axis Bank worth $400,000 revenue for the agency annually
SATYANI'S THE JEWELLERY STORE PRIVATE LIMITEDRetail Salesperson
May. 2004 - Jun. 2007Mumbai, Maharashtra, IndiaWorking in sales of high end jewellery at a privately owned jewellery store
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