The Mars AgencyManager, Client Leadership
Feb. 2014 - Oct. 2015Greater Minneapolis-St. Paul AreaCargill, Incorporated – Truvia® Sweetener Account Headed planning, execution and management of Truvia’s national consumer promotion and shopper marketing plans in collaboration with account VP & Director. Key accountabilities and accomplishments include: • Responsible for integrated yearly business planning and budget management. • Drove strategies of national couponing, at-shelf and sampling plan to drive trial and awareness.
• Maintained communication with Media, Digital, Social Media, Creative and PR partner agencies.
• Led planning with internal shopper marketing retail consultants and Cargill’s sales team at Walmart, Target, Publix, Safeway/Albertson’s, Sam’s Club, and more.
• Prepared detailed post-program analysis with ROI, key learnings and future program recommendations.