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Work Background
GLDN PRBrand and Media Specialist
May. 2025Charleston, SC
Atelier AttachéFounder & Principal Strategist | Atelier Attaché
Nov. 2024Charleston, South Carolina, United StatesLaunched a boutique lifestyle communications consultancy serving high-profile clients in hospitality, design, culinary, wellness, and nonprofit industries. Drive brand development, messaging strategy, and media relations for startups, established businesses, and global organizations. Successfully conceptualize and execute brand campaigns, resulting in national media placements, award wins, and increased revenue. Provide strategic advice for brand positioning, product launches, influencer marketing, and crisis communications. Curate and manage expert teams, including designers, publicists, and digital strategists, to execute high-impact campaigns. Offer executive media training, ghostwriting, content development, and author support services for founders and thought leaders. Clients range from luxury real estate and boutique hotels to U.S. government agencies and international nonprofits. Built long-term partnerships with media, resulting in ongoing placements in outlets such as Forbes, Architectural Digest, Bon Appétit, and Fast Company.
Issima PublicationsOwner, Author, Publisher
Sep. 2020 - Jun. 2025United States
Issima PublicationsWriter
Nov. 2019 - Jun. 2025Charleston, South Carolina, United StatesPublished Titles Available on Amazon Include: Santosha Saves Bedtime Ahimsa Saves the Playground Where did All the Pleases Go Currently finalizing a non-fiction narrative for publication late 2025
Issima! Public RelationsOwner + Creative Director
Feb. 2009 - Jun. 2025St. Augusine, FLFrom luxury hotels to cult wines, innovative consumer products and hidden hot spots, Issima! celebrates innovation, creativity and exclusive experiences. We create compelling stories that bond your brand to the hearts and minds of influencers, build awareness among potential clients, and reach your key audiences. We execute campaigns that set you apart from your competitors in an authentic way. Issima! clients have included The Presidio of San Francisco, Michael Mina Bourbon Steak and Bourbon Pub, Elite Cafe, Schroeder's Restaurant, Plaj Restaurant, Press Club San Francisco, Russian River Valley Winegrowers, and many other notable wine, food and lifestyle brands.
Merritt GroupWest Coast Practice Lead
Jun. 2008 - Oct. 2009San Francisco Bay Area, Salt Lake City, UTLauren managed the West Coast practice for gov’t and B2B clients including Microsoft, PGP Corporation with budgets ranging from $18.5K to $27K/mo. Captured new business opportunities; participated in Bay Area recruiting efforts for clients, staff. She also enhanced PR campaigns with social media strategies (e.g. blogs, Podcasts, SMR’s) and provided strategic communication to US Air Force both internally and externally: writing speeches for senior leadership, creating internal newsletter, organizing 2009 annual report.
Allison & PartnersAccount Manager, Hospitality
Nov. 2006 - Jun. 2008San Francisco Bay AreaLauren supported the firm’s hospitality accounts including Michelin Guide, Best Western, Gordon Biersch, World Golf Tour, maintaining budgets from $5K to $35K/mo. She managed staffing, planning and training for multiple account team members and drove new business efforts with proposals and presentations resulting in $200K+ in revenue.
Four Seasons Hotel San FranciscoDirector of Public Relations
Feb. 2004 - Nov. 2006San Francisco Bay AreaLauren directed public and media relations for this five-star property, supporting marketing and sales objectives. She collaborated with marketing, sales, catering, and F&B teams to grow business through strategic media outreach and internal communications while working with local and national strategic partners.
Glodow Nead CommunicationsSenior Account Manager
Jan. 2002 - Jan. 2005Lauren executed multiple award-winning PR programs for hospitality, real estate, food & wine clients including St. Regis, Four Seasons Residences, Domaine Carneros, Kimpton and Joie de Vivre.
The Rendon GroupInternational Media Strategist
Sep. 2001 - Dec. 2003Washington D.C. Metro AreaLauren provided security research support and senior counsel surrounding US DOD WOT campaign, managing 57 media analysts to develop rapid response crisis communications and provide long-term media outreach in Europe.
Hill & KnowltonAccount Executive
May. 2000 - Sep. 2001Washington D.C. Metro AreaLauren supported Fortune 500 companies including Theragenics, Benjamin Moore, Debswana with government and media relations campaigns, creating new business presentations for H+K's Public Affairs practice.
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