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Work Background
12:01Brand Operating Partner
Apr. 2023Santa Monica, California, United StatesTwelve(o)one is a research and commercialization platform pulling the frontier forward with innovations that elevate the way we experience tomorrow. We work with pioneers across industries to bring cutting edge science to the consumer, making progress inevitable by making it irresistible. KIKI.world live now, READY, the latest innovation in condoms, launching in Spring 2025.
HATCHBEAUTY BrandsSVP, Brand Development
Jul. 2020 - Apr. 2021Los Angeles, California, United States- Managed a team of six to develop new brands and drive innovation in brand development.
- Increased sku productivity and managed P&L for a portfolio of five brands at HATCHBEAUTY Brands.
- Grew NatureWell skincare platform with a 50% increase in new skus in supplements, gummies, and powders.
- Maintained a pipeline of potential projects for retail and talent partners.
BrandMax LLCGrowth Advisor and Consultant, Independent
Jan. 2020Leadership and growth advisor for pre-seed to early stage CPG brands, such as: The Ingredient Derm, Beautycore, Taylor & Roots, ROZ Hair (recently funded by Silas Capital), Glam Seamless (interim President), and KARYNG Skincare by Dr. Karyn Grossman. Specialties:
- Product Development, Merchandising and Innovation
- Strategic Planning and Business Operations
- P&L Management
- Product Marketing and Brand Management
- Talent Acquisition and Performance Building
FabFitFunVice President, Product Development/GM, Portfolio Brands
Dec. 2016 - Jun. 2020Los Angeles- Recruited as employee #50 to report to FFF’s co-founder to drive vision and development of new brands, managing an 18-member team.
- Developed four new private label brands within 18 months based on customer insights and data.
- Launched 150 skus in 2019, achieving a +51% growth v 2018 within the private label portfolio. - Managed COGS, margin, merchandise planning, inventory, sales reporting, competitive analysis, and marketing campaigns.
- Accelerated 2019 private label brand revenue to $9M with 75% increase projected for the following year.
- Drove the nascent Summer & Rose brand to $5M annual revenue in two years.
- Fostered a healthy culture that led to team rating #3 among 27 departments for happiness and job satisfaction.
BEAUTYKINDCo-Founder
Feb. 2014 - Nov. 2016Partnered with three co-founders to launch first-ever philanthropic e-commerce beauty destination.
BeachMintGeneral Manager: ShoeMint, HomeMint, intiMint, BeautyMint
Jul. 2011 - Jan. 2014Recruited as an early executive in the company's first year to manage four vertical categories and build the merchandising and buying ecosystem.
Guthy-RenkerVice President, Innovation & Business Development
Jan. 2004 - Jan. 2010Drove the global product development of new brands in skin care, pain relief (OTC), makeup, and hair care.
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