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Work Background
WassermanSenior Influencer Manager
Jan. 2024 - Mar. 2025London, England, United KingdomManaging a diverse portfolio of social and on-site campaigns across multiple verticals, overseeing projects from ideation to completion. • Led creative and talent/ambassador strategies at the RFI/RFP stage, including budgeting, timeline planning, creative execution, and performance reporting for digital and experiential projects. • Acted as the leading client liaison, collaborating with Strategy, Creative, Production, and Account Management teams to ensure seamless delivery of best-in-class campaigns. Public Speaking Highlights: • Wasserman BHM Panel: UK Black British Music Scene • Personal Branding Workshop: Supporting Former Athletes
Open InfluenceAccount Manager
Jan. 2022 - Nov. 2023London, England, United KingdomTaking on a more 'dedicated' AM role, I have honed my skills in end-to-end management of influencer marketing strategies, specializing in A&F Corp's (including Abercrombie & Fitch, Hollister and Gilly Hicks) presence across the UK and EMEA markets. The role enabled me to develop a deeper understanding of leading social platforms, including Instagram, TikTok, and YouTube to inform forward-looking social strategies whilst keeping client needs and targets at the forefront of all activity. I've leveraged trend-led research to provide creative direction for both social and on-site campaigns, resulting in significant brand uplift. I've also collaborated on project-based initiatives with beauty, FMCG and healthcare clients.
The Fitting RoomSocial Media and Influencer Marketing Coordinator
Sep. 2021 - Dec. 2021London, England, United KingdomManaged social media and influencer marketing strategies for FMCG brands, public figures, and agency accounts for social and on-site activations. This included providing creative direction for rebranding projects that have successfully boosted awareness for new products, amplifying their market presence. My role also included collaborating with design and client service teams, ensuring that creative assets consistently reflect the essence of each brand, and fulfilling client expectations and needs whilst maintaining a brand-right approach.
TALABrand Executive
Aug. 2020 - Sep. 2021London, England, United KingdomMy role includes the end to end management of brand and influencer partnerships, support with content planning and creation as well as managing our newly launched ambassador program. I lead creative copywriting for email marketing and blog channels as well as liaison with PR to secure compelling yet relevant pitch angles for brand cultivation.
CognismSenior Business Development Executive
Oct. 2019 - Jul. 2020Sourcing new business opportunities through cold outreach, networking at company events to build and nurture new relationships contributing to the sales funnel. 100% of quota achieved MoM. Acted as a mentor for new starters to build confidence, pitch style and onboarding to the software including Salesforce.
CognismBusiness Development Executive
Jun. 2019 - Sep. 2019London, United KingdomCognism is the largest globally compliant prospecting solution utilised by sales and marketing teams to engage with prospective clients optimally with direct and validated contact data. With personalised searches, teams are equipped with the tools and unique company insights for the best chance of conversion from a cold lead to a qualified opportunity to a closed won client.
DysonSales Advisor - Stylist
Nov. 2018 - Jun. 2019Oxford, United KingdomBased in Oxford, I handled the retail selling of Dyson Technology across the Personal Care vertical. This included live demonstrations in-store for a personalised customer experience, advanced knowledge of product specifications as well as reaching and exceeding quarterly targets.
Nespresso UKCoffee Advisor
Sep. 2018 - Nov. 2018Oxford, Royaume-Uni
goFLUENTLearning Consultant
Aug. 2017 - Jul. 2018Paris Area, FranceActing as a point of contact and support network for existing clients to enhance their experience across the e-learning platform. This included handling customer enquiries, pitching the product to prospective European clients and adapting the consumer experience for the French market.
DysonSales Advisor - Expert
Nov. 2015 - Aug. 2017Oxford, United KingdomBased in Oxford, I handled the retail selling of Dyson Technology across the Floorcare and Environmental Care verticals. This included live demonstrations in-store for a personalised customer experience as well as reaching and exceeding quarterly targets transforming the store into the Regional Leader within these verticals.
Monsoon AccessorizeSales Assistant
Jun. 2015 - Sep. 2015London, United Kingdom
SuperdrySales Assistant
Nov. 2013 - Jun. 2015United Kingdom
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