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Work Background
HNN365Creative Director
Aug. 2015 - Oct. 2017London, United Kingdomwww.hereandnow365.co.uk Key responsibilities include spotting new business opportunities; making strong pitches and developing-nurturing brands across Lifestyle, Food & Beverage and Fintech sectors in the B2C space. -Conceptualizing, strategizing and assisting in implementing phase-wise scaling up through marketing communication plans with a strong emphasis on digital, print, ATL, and BTL platforms. Reviewing analytical reports of the brands vis a vis digital marketing (SEO-SEM-SMM) with back-end technical teams and innovating on how best to increase their visibility, credibility resulting in generating more business revenues. -Focused on delivering major digital growth innovation, migration and transformation for the company, improving online business, e-commerce conversions and customer sales journeys via digital pathways. -Also responsible for creating a strong space for brands through creative content writing/copywriting for blogs, websites, building on the ground strategic alliances and devising PR Media plans for establishing strong brand credentials.
www.elixirholisticconsultancy.com/ www.aandb.xyzDigital/Brand Strategy Director
Jun. 2014London, United KingdomConsulting Company - working in partnership with brands on strategic scale-ups and digital marketing (SEO, PPC, SMM) + E-commerce platforms within health, wellness and lifestyle, cosmetic surgery, entertainment sectors. -Experienced in implementing a well rounded growth and digital strategy with cross media digital campaigns involving multiple delivery teams, bringing a competitive approach to off-site SEO building strategies and supporting the growth of the brand's online assets. -Key responsibilities include spotting new business opportunities for customer acquisitions, developing strategic pitches and new business proposals, leveraging clients within new digital technologies and helping them transform their brands. Client account management, long-term relationship building, ROI growth through unlocking digital transformational strategies is another key aspect of my current role. -Reviewing analytical reports of the brands, digital marketing channels (SEO-SEM-SMM, Paid Social, PPC) with digital planning teams and nurturing a brand’s growth vision. Strong focus on E-commerce growth strategies to deliver world class customer experiences. Developing new campaigns, relevant content, media strategies both online and offline, and ensuring that the target audiences get an authentic brand perspective. In-depth experience of SEO strategy and how it can be maximised to bring a brand’s web platform up to speed with Google rankings -Additionally developing/nurturing/mentoring teams in various roles of developers, coders, graphic designers, SEO specialists, PPC specialists, creative minds and client servicing professionals. Experience working with Search analytics, Google Search metrics, MOX, Semrush and working with various CMS platforms to identify and optimise on growth opportunities.
ACTFAQSChief Brand Officer
Jan. 2013 - Jun. 2014India-MumbaiBased in Mumbai-India, this was a B2B digital start-up venture in the Media & Entertainment domain under its parent company BOI Media & Entertainment (www.boimedia.com) largely based on connecting upcoming professionals from the Creative/Music/Performing Arts domain to the Corporates, Talent Management Agencies, Brands, Event management agencies, PR outfits. Responsibilities included - Kickstarting the brand visually, socially, strategically & creating content for all the social pages (Logo, brand design, brand strategy, video content, social content, experimental content, packaging, brand music & brand tonality) Creating, building and operating the brand-vertical in a highly competitive and cluttered space with thorough understanding and research of the venture’s operational and marketing needs. -The key vision was to build a unique IP asset worth $2M focussed on corporate events via Bollywood and TV celebrity engagement. -Building a sustainable digital revenue model and developing a strong foundation of constant research backed editorial content that engaged with the target audience. -Also integrating digitally relevant and online company policy procedures with the parent company’s management; and recruiting and mentoring professionals for editorial/marketing/digital space. Identifying and nurturing strong brand alliances intrinsic to the growth of ACTFAQs. -
Center for ManagementGuest Faculty/Mentor
Jun. 2010 - Jan. 2012Mumbai- India• Industry guest faculty member with this reputed management institute in Mentoring and Media management skills
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