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Work Background
VFS GlobalSenior Manager - Operations
Mar. 2023IndiaWith a strong foundation in operations, account management, and client servicing, I specialize in optimizing processes, enhancing customer experiences, and driving strategic growth. Currently leading Visa Concierge & Value-Added Services at One Vasco (VFS Global Group), I oversee B2B and B2C operations across India, ensuring seamless execution and client satisfaction. Key Expertise: ✔ Strategic Account Management: Managing high-value corporate accounts with a consultative approach to enhance service delivery. ✔ Operational Excellence: Developing SOPs, streamlining visa application processes, and ensuring compliance across regulatory frameworks. ✔ Client Relations & Stakeholder Engagement: Building and maintaining long-term partnerships to drive retention and service excellence. ✔ Project & Business Development: Leading digital transformation initiatives, process automation, and strategic expansion projects. ✔ P&L & Performance Management: Expertise in budgeting, financial reporting, and KPI-driven operational improvements.
Bharti AXA Life InsuranceProject Management & SEO
Jul. 2021 - Mar. 2023New Delhi, Delhi, IndiaAt Bharti AXA Life Insurance, I led strategic projects, digital transformation, and SEO initiatives to drive business expansion and brand visibility. Focused on account management, digital integration, and process optimization, ensuring seamless collaboration with partners and enhancing customer acquisition. Key Responsibilities & Achievements:
✔ Project Management: Managed partnerships with PolicyBazaar, Paytm, PhonePe, and Airtel Payment Bank, integrating insurance products into their platforms. ✔ SEO & Digital Growth: Led end-to-end SEO strategy, improving search engine visibility and ranking 60+ top industry keywords. ✔ Website Migration & Optimization: Spearheaded a new website transition, ensuring enhanced user experience, engagement, and lead conversion. ✔ Stakeholder Management: Worked cross-functionally to align business goals with marketing and technology, improving operational efficiency. Played a key role in driving business growth, enhancing digital presence, and ensuring a smooth integration of online insurance services
EVENTFAQS.COMLead – Special Projects
Aug. 2018 - Oct. 2020Gurugram, Haryana, IndiaAt EVENTFAQS Media, I spearheaded high-impact special projects, strategic partnerships, and large-scale industry events in the B2B events and experiential marketing space. My role focused on conceptualizing and executing campaigns, managing key stakeholders, and driving business growth through industry collaborations. Key Responsibilities & Achievements: ✔ Project & Event Management: Led the execution of flagship events such as WOW Awards Asia, India Event IP Conclave, Event Show Asia, and Experiential Planner Expo. ✔ Strategic Partnerships: Built and managed relationships with tourism boards, corporate sponsors (Alco-beverage brands), and industry stakeholders to drive engagement and revenue. ✔ Marketing & Brand Management: Developed event positioning, managed digital & social media marketing, and executed promotional strategies to maximize audience reach. ✔ Budgeting & Vendor Management: Ensured cost-effective execution, negotiated vendor contracts, and optimized financial planning for multiple projects. ✔ Innovation & Business Development: Launched new IPs and expanded the B2B event portfolio, creating immersive experiences that enhanced industry networking and business opportunities. Played a crucial role in bridging content, marketing, and event execution to drive brand growth and industry influence.
SALT Experiential MarketingSenior Executive – Client Servicing & Experiential Marketing
Oct. 2017 - Jul. 2018Gurgaon, IndiaManaged high-profile brand activations and client relationships across automotive, aviation, FMCG, and technology sectors. Led strategic campaign execution, ensuring seamless coordination between clients, creative teams, and vendors. Key Responsibilities & Achievements: ✔ Account & Client Management: Handled key clients like Hero MotoCorp, Lufthansa, Coca-Cola, EVENTFAQS Media and Google, delivering tailored brand experiences. ✔ Event & Campaign Execution: Spearheaded large-scale activations, product launches, and live entertainment events. ✔ Creative Strategy & Execution: Developed unique experiential campaigns, collaborating with creative teams for high-impact audience engagement. ✔ Recognition: Awarded “Rising Star of the Year” (2016-2017) for exceptional client servicing and project execution.
SALT Experiential MarketingExecutive – Client Servicing & Brand Activations
Jun. 2016 - Oct. 2017Gurgaon, Haryana, IndiaSupported brand activation and experiential marketing projects, ensuring smooth execution of campaigns for automotive, entertainment, and tech brands. Key Contributions: ✔ Assisted in new business pitches and campaign ideation for major clients. ✔ Coordinated with vendors, production teams, and creative agencies to deliver projects. ✔ Managed on-ground execution of brand activations, consumer engagement events, and live experiences. ✔ Developed strong client servicing and event management skills, leading to a promotion.
The Coca-Cola CompanyMarketing Intern
Jun. 2015 - Jul. 2015IndiaI did a 8 week long summer internship with Coca-Cola India Pvt. Ltd. under the Activation team. I got hands on experience in brand building, strategy, consumer engagement projects. My work included a thorough analysis of all the presentations given by the various execution agencies along with analyzing the financials and feasibility of such a project.
J. Walter Thompson WorldwideSummer Intern
Jun. 2014 - Jul. 2014IndiaMy summer internship with JWT was for a month, where I got an insight into the functioning of an Advertising Agency. While working there, I was on the Account Management (Client Servicing) team for GlaxoSmithKline and focused mainly on the brand Horlicks and its Re-stage. My responsibilities included, coordination among departments and smooth execution to ensure deadlines were met for the event.
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