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Work Background
MastercardSr. Graphic Designer
Apr. 2024 - May. 2025Brazil, UberlândiaActed within the creative team of Mastercard's In-House ACD (Advisors Creative Desk). I combined creativity, technical skill, and strategic vision to develop innovative visual solutions for the financial market. In projects focused on major banks and institutions such as Agibank, Banrisul, Bradesco, Banco Inter, Cartão MAIS!, LATAM Pass/Itaú, Porto Bank, Raízen/Shell Box, RecargaPay, Santander, Sicoob, and Sicredi, resulting in the delivery of functional designs aligned with each client's specific marketing demands.
• Experience as a UI/UX Designer, working on medium and/or high complexity projects.
• Creation of Wireframes, Mockups, and interactive prototypes of low and/or high fidelity.
• Development and evolution of design systems, including creation, adjustments, and documentation of components.
• Client-centric approach.
• Managed workflows and prioritized tasks, meeting deadlines and ensuring punctual and efficient deliveries.
• Created visual concepts and layouts for campaigns and digital projects, including key visuals, email marketing, banners, and 3D Mockups, using Figma, Photoshop, Illustrator, and Blender to elevate the aesthetic quality of CRM assets.
YORK digitalSr. Graphic Designer
Feb. 2024 - Apr. 2024Brazil, UberlândiaActively participated in the development of various graphic and digital materials for Sankhya Gestão de Negócios. My work was essential in creating pieces that facilitated communication with the target audience, helping the company achieve its objectives with clarity. My role was dynamic, from internal strategic discussions to the final delivery of campaigns and marketing materials. I was responsible for the development of key visuals, email marketing, Landing Pages, and promotional materials.
Apta AgencyUX/UI designer
Oct. 2023 - Dec. 2025Brazil, UberlândiaActed as Creative Director and Design Lead, playing a crucial role in the development of interfaces (UI), from wireframes, Sitemaps, and design systems to high-fidelity prototypes, using tools such as Relume.io, Webflow, Figma, and Adobe Creative Cloud for internal and external projects. I always sought to provide the best digital experiences for users.
• Supervised Apta's visual identity and the company's creative direction.
• Led the design system, establishing new standards, influencing best practices, and contributing to strategic decisions.
• Managed processes within the design team, ensuring their correct application.
• Contributed to all phases of product development, from user research and prototyping to visual design and user experience (UX).
• Ensured visual excellence ("Pixel Perfection") in all projects, aligning strategy and functionality to meet user and client expectations.
Polo AgencySr. Graphic Designer
Feb. 2021 - Jun. 2023Brazil, UberlândiaAlongside each client's marketing team, I was responsible for developing advertising campaigns using various communication channels, TV ads, radio spots, Landing Pages, and digital media content.
• Developed interactive experiences and flows for various devices and platforms, including tablets, smartphones, and web.
• Created design narratives that communicated the desired experience to stakeholders.
• Worked with major brands like Coca-Cola, participating in the launch of Coca Zero, H2O, Burn Energy Drink, and Kuat in Brazil.
• Collaborated on merchandising projects for AMBEV, including point-of-sale activations, bars, and regional events with an average audience of 40,000 people, with budgets of R$ 300,000 (US$ 63,000).
• Developed graphic materials for C&A Construtora, which delivered over 5,000 residences and built a total area of 400,000m².
• Participated in advertising campaigns for Clínica Dentista do Povo, reaching over 40 clinics across Brazil and helping to serve over 100,000 patients per month.
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