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Work Background
Click Entertainment LimitedKey Account Manager
Nov. 2022 - May. 2023United Kingdom, LondonWholesale distribution company of video games, consoles, and entertainment software, focused on e-commerce and retailers in Europe. Serves B2B clients that require constant supply and competitive pricing.
- Expanded and managed 10 customer accounts, generating £300K in revenue within 6 months.
- Design of a retention strategy that increased portfolio stability and reduced operational response times.
- Expansion of opportunities in Europe and LATAM through market analysis and strategic segmentation.
Angels MediaAccount Manager
Feb. 2019 - Oct. 2022United Kingdom, LondonDigital media and marketing company focused on the real estate sector, offering lead generation, data, and branding solutions for agencies and brokers. Operates under a SaaS model and B2B services.
- Identification of the root cause of 46% churn, redesigning the commercial pitch to focus it on the value of data and its strategic use → significant reduction in cancellations.
- Implementation of conversation logging and customer behaviour metrics, improving pipeline predictability.
- Construction of a value narrative for real estate clients, increasing engagement and renewals.
Project11 SportsBusiness Development Manager
Nov. 2017 - Jul. 2019United Kingdom, LondonInternational sports marketing agency that commercialises perimeter advertising and commercial rights in major football leagues and clubs. Works with global brands and broadcasters in high-impact formats.
- Generation of US$110K in revenue and access to a network of 650 potential clients in LATAM.
- Closing of a partnership with a sports agency in Mexico, projecting US$250K in revenue within 6 months.
- Design of data-driven commercial strategies together with Marketing and Product.
Revive CorporationAccount Manager
Sep. 2016 - Nov. 2017United Kingdom, Letchworth Garden CityWholesale distributor of consoles, video games, and accessories for Europe and LATAM, oriented to specialised retail and e-commerce. Operates with wholesale purchasing models and commercial credit for key clients.
- Recovery of 3 strategic accounts in 2–3 months, generating:
- Nedgame: £50K cada 3 semanas
- MaxGaming: £100K mensuales
- XGame Center: £30K cada 2 semanas
- Generation of £700K in revenue and margin increase of +10%.
- Expansion of customer portfolio from 5 to 20 clients in 3 months through segmentation strategy and outbound outreach.
Importaciones 2729, C.ASales Executive
May. 2012 - Feb. 2015Venezuela, CaracasToy importer and distributor serving both wholesale and retail channels, managing international brands and nationwide distribution. The company supplies regional chains and specialized retail stores.
- Direct negotiation with international manufacturers (Toy State, New Ray, and PlayGo), developing capabilities in cost analysis, pricing strategy, and volume planning, which enabled the structuring of sustainable commercial agreements and generated US$150K in annual revenue aligned with local market demand.
- Achieved a 30% increase in sales in the second year through strategic portfolio expansion, activation of new clients, and strengthened account management skills, including inventory turnover analysis, margin control, and channel performance optimization.
- Reduced logistics costs by 10% by negotiating an annual flat-rate agreement, applying cost optimization criteria, financial planning, and operational control to improve predictability and minimize logistical variability.
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