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Work Background
RhiVive MarketingChief Executive Officer
Jan. 2023 - Aug. 2025Los Angeles, California, United StatesI help businesses scale smarter — and I help experts build businesses that scale. As a Fractional C-Suite leader (CMO • COO • CRO), I partner with brands to deliver rapid, fixed-scope growth. My focus: designing and activating paid media, funnels, and scalable marketing systems that drive measurable results — like 212% ROAS, 119% ROI, and 30+ qualified calls in a single month. As a mentor to ex-corporate professionals, I show experts how to cash in on their experience by building fractional and consulting businesses that command premium fees. I’ve founded, scaled, and exited multi-million-dollar businesses — and now help others do the same with authority positioning, packaging, and $20K–$50K+ offers. No fluff. No “freelancer-for-hire” grind.
⚆ For companies → I’m the growth partner who builds systems that convert.
⚆ For professionals → I’m the guide who helps you turn expertise into a scalable, authority brand. If you’re ready to scale — whether that means your business or your expertise — let’s connect.
FKAVP, Social Media
Oct. 2022 - Dec. 2022Atlanta, Georgia, United States⚆ Partnered with executive stakeholders at GEICO to translate business objectives into social strategy, ensuring ROI accountability and cross-department alignment.
Team OneVice President Media
Apr. 2022 - Dec. 2022Los Angeles, California, United States⚆ Managed Redbubble multi-channel campaign ($5MM+)
⚆ Increased brand lift and brand awareness through social activation across TikTok, YouTube, Meta, and Snap.
ResetChief Operating Officer
Apr. 2020 - Dec. 2021Los Angeles, California, United States⚆ Oversaw $10MM+ account operations for Humble Games & Razer, streamlining cross-channel execution (paid, organic, influencer) to ensure efficiency and profitability. ⚆ Directed GTM processes that achieved 119% ROI on key gaming title launches.
Hillman SolutionsVP, Account Director
Oct. 2019 - Dec. 2020Boulder, Colorado, United States⚆ Directed $200K brand strategy for QuickTag & Minute Key, delivering a contest campaign that drove a 28% lift in entries and exceeded engagement benchmarks.
PETROL AdvertisingVice President of New Business Development
Mar. 2018 - Dec. 2018Burbank, California, United States⚆ Generated +30% YOY growth for global gaming clients by architecting integrated campaigns across US, Korea, and Poland.
Carat USADirector of Digital Media
Mar. 2017 - Dec. 2017Greater Los Angeles Area⚆ Delivered $125MM+ console launches with a 20-person team
⚆ Increased intent ROAS by +53% and tripled purchase intent metrics through media optimization and Rich Media strategy.
OMG23VP Media Director
Apr. 2016 - Dec. 2016Burbank, California, United States⚆ Directed $250MM+ Warner Bros. digital P&L, leading enterprise media strategy, cross-functional execution, and annual upfront negotiations that secured long-term growth commitments.
UareYou, IncFounder
Jan. 2014 - Dec. 2022Los Angeles Metropolitan Area⚆ Founded, scaled, and exited a multi-million-dollar real estate business, overseeing acquisitions, capital investments, and operational systems. ⚆ Delivered $1M+ profit at exit during the pandemic.
Evolve MediaSales Director
Jan. 2014 - Dec. 2015Greater Los Angeles Area⚆ Scaled Auto, Entertainment & CPG verticals, delivering +60% YOY revenue growth.
⚆ Negotiated and managed a multi-year DPSG deal, overseeing P&L and driving profitability to 20% margin.
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