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Work Background
Dayton Performing Arts AllianceDirector Of Communications
Jul. 2022 - Mar. 2024Dayton, Ohio, United StatesCreates and implements DPAA's external and internal communications/PR plan; negotiates media buying strategies and media sponsorship (including trade) for ballet, opera, and philharmonic performances and events; Brand Management, Media Relations, Budget maintenance, Press Conferences and Launch Events, Subscriber and Single Ticket strategies including dynamic pricing, identifying and targeting multiple audiences, and inventory management. Key Contributions:
Implemented campaigns leading to highest ticket sales in organization’s history.
Increased media presence within Dayton and Cincinnati markets.
Solicited, negotiated and implemented media sponsorship and trade agreements resulting in appx. $60,000 worth of free media.
DSW Communications, LLCMarketing, PR. Communications, Non-Profit Arts Management Consultant
Jun. 2020West Carrollton City, Ohio, United StatesCurrent Clients: Alley Cat Designs, Culture Works, Re-Bath Dayton and Cincinnati, and The Georgia Ballet. Non-profit arts Management Consultant (Administration, Board Relations, Marketing/PR/Communications, Ticket Sales/Strategy, Development/Fundraising) Corporate Consultant: Marketing and Communications concentrating on media buying, market strategy, brand awareness, public relations, media training, e-commerce, digital marketing (including Google Ads, Facebook/Instagram advertising, email marketing, analytics, and outreach). Key Contributions:
Increased organic leads by 65%
Secured media partnership with On-Air Personality, University of Dayton Athletic Department - “Re-Bath Recap,” “Hit the Showers” campaigns for Re-Bath, resulting in increased brand awareness, organic leads, and reputation management.
Strategic Media Buy Campaign and Maintenance in Cincinnati and Dayton markets, with a budget of $700,000+
Project Management- Campaign for the Arts (with Director of Engagement), Culture Works 50th Anniversary PR, City of Dayton Poet Laureate, NATO 2025 Special Projects (committee)
Dayton LivePublic and Media Relations Manager
May. 2009 - May. 2020Dayton, OHManaged all aspects of public and media relations for Dayton’s premier theatre arts organization, operating multiple performance venues. Adhered to set budgetary requirements while implementing promotions, interviews, media buys, and publicity for all series, promoter productions, and Citilites (.performance venue restaurant). Led key organizational growth initiatives, such as Dayton Live and PNC Arts Annex rollouts. Devised and executed effective media and communication strategies that increased audience awareness of theatre and ongoing shows by building positive relationships with local and national influencers. Key Contributions:
All public/media relations activities, including show press, venue, education and engagement coverage, and promotions, ensure seamless workflow. Played a crucial role in changing the VTA brand to Dayton Live through research, development, and implementation.
Dayton BalletDirector of Marketing and Public Relations
Aug. 2006 - Mar. 2011Conceptualized and implemented integrated marketing communication plans to ensure brand consistency, meet measurable objectives, and maximize effectiveness. Utilized various marketing channels, including direct mail, social media, in-store efforts, employee programs, online/digital, and special customer events to achieve corporate goals. Key Contribution:
Successfully increased single ticket sales volume and subscriptions through targeted media campaigns while expanding Dayton Ballet and Dayton Ballet School PR and media presence in the market.
Ohio Performing Arts InstituteExecutive Director
Aug. 2004 - Aug. 2006
Family and Children First, Champaign CountyDirector
Aug. 2004 - Jul. 2006
Springfield Symphony OrchestraExecutive Director
Aug. 2002 - Jun. 2004
Altoona SymphonyExecutive Director
Jul. 2000 - Jul. 2002
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