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Work Background
BG Solar Energy (Pvt) LimitedManagement / Strategic Planning Consultant
May. 2019Kurunegala, North Western Province, Sri LankaAdvise in project undertakings, feasibility studies, risk assessments, project appraisals, negotiate with government agencies, engage in customer inquiries and Renewable Energy Authorities, Explore new product developments and solutions.
David Gram StoresManagement Consultant
Dec. 2010Colombo, Western Province, Sri LankaEngaged in David Gram Stores that owns diverse business entities activities of Importing, Manufacturing, trading, wholesaling, retailing, agriculture, plantation, services in management consultancy services. Made recommendations to board of management and directors for restructuring their operation effectively and efficiently to enhance resource utilization and eliminate weak and inefficient practices by introducing policies and procedures. Reviewed operations conducting meetings on performance gaps in production and delivery noncompliance. Conducted effective training programs for skills development in staff. Managed David Plantations in all affairs and established a formalized system to monitor crop harvest, arrangements to tea factory, maintaining of proper records, plantation management, staff handling, revenue improvements. Initiated peanut cultivation and propagation in the Northern, Eastern, Uva, Northwestern and North Central regions in order to procure the peanut for their use in snacks manufacturing. Coordinated with government institutions, ministries of agriculture, economic development, internal trade and industries for assistance, established farmer clusters and cultivation management system and established two peanut processing plants in Mullaitivu and Thirukkovil engaging localities. The first community-based farming project and processing plant established in the North and East after 30 years of civil war in 2009.
PET PACKAGING (PVT) LIMITEDManagement Consultant
Oct. 2008 - Dec. 2010Kadawatha, Western Province, Sri LankaEngaged in management consultancy services for Pet Packaging (Pvt) Limited and its subsidiaries: My Beverages Marketing (Pvt) Limited, InOut Enterprises (Pvt) Limited and Sigma Overseas Company (Pvt) Limited. Held responsibility for analyzing ongoing business operations of the companies and making recommendations to the board of management and board of directors recommending systems for improvements on internal business processes, and introduced business plans to explore potential future business, carried out risk assessments in business activities. conducted training programs for staff skills developments.
Scan GroupChief Executive Officer
May. 2005 - Aug. 2008Colombo, Western Province, Sri LankaScan Group's parent company was C.W. Mackie Co., Limited a public quoted company. Under the parent Company, Scan Group manages; Scan Products Holding Limited, Scan Manufacturing (Pvt) Limited, Scan Tours and Travels Limited and Scan IT Division. Held overall authority and responsibility of proper functioning, progress and management of individual companies and Scan Group in terms of revenue, profit, administration, corporate affairs, fulfilling obligations to parent company and comply statutory requirements. Reported to Chairman of C.W. Mackie Co., Limited (CWM), participated CWM group management committee, contributed the highest revenue and profit to CWM, the parent company. exercised secretarial function of the group management committee. Made presentations to group management committee on annual business plan, planned strategies to achieve revenue and profit, propose recommendations and proposals beneficial for other subsidiaries of CWM. Led and directed conducting meetings with corporate heads of companies in Scan Group. Reviewed performance and issues faced and gave directions to ensure all entities are sound in operations in achieving committed revenue and profits annually. Introduced policies and procedures to formalize management health. Conducted meetings with all functional heads monthly and mid-month reviews to ascertain production, marketing, finance, logistics, sales, & HR departments of the company are on track and addressed any deviations with effective and productive corrective measures. Coordinated all overseas and domestic suppliers and service providers to maintain good relations and improve business, discussed arrangements beneficial to the company on stock transfer terms, product improvements, new product introductions, quality issues and adopted timely rectifications. Achieved the ever-highest revenue and profit in my first year of performance at Scan Group. Won world's highest growth for the Sun Quick brand for Sri Lanka 03 times.
Strategic Initiatives Group (Pvt) LimitedMarketing Consultant
Sep. 2003 - Apr. 2005Colombo, Western Province, Sri LankaEngaged in consulting assignments undertaken by the Company on Marketing, Sales, Distribution, Sales Administration, Market studies, Marketing audits of client companies, study and observe areas for improvements, submit reports therein to Managing Director with recommendations and courses of action. Make presentations to client companies, take part in discussions and clarify applicability of recommendations with justifications. Engaged in corporate training for skills developments, Introduction of systems and procedures, reporting systems, meeting structures, performance appraisal systems, distribution planning and effective sales administrative systems and controls. Engaged in on-the-job training, trade auditing to assess status of product/brand presence in markets, proposing effective methods to improve market penetration and trade relationships.
Isuru Engineering (Pte) LimitedGeneral Manager
Aug. 2001 - Aug. 2003Colombo, Western Province, Sri LankaResponsible for overall company administration held authority determine all aspects of engineering project related affairs in order to ensure the project works progress as per the project undertaking. Conducted meeting to review project progress, payment recoveries to manage cash flows, sub-contractor affairs, logistical matters, project consultant's observations and recommendations, client requests and concerns to ensure timely project completion and delivery. Take part in project site meetings and propose solutions for concerns raised by consulting engineers, architects, and client. Deploy project engineering and technical staff at sites, lead and direct project activities effectively, monitor extra items outside the contract and ensure client/consultant approval for billing as extra and obtain extensions to delivery date. Lead discussions prior to tender submissions with QS, Engineers, to ensure BOQs are error free and in order with architectural drawings, terms of tender documents. Monitor equipment and machinery engagement, construction methodology, labor/ staff/ subcontractor engagement and deployment are effective, suppliers are negotiated on favorable terms and rates without interruptions to enable project progress without hinderances. Ensure the project works are always executed in terms of ICTAD rules and guidelines. Take part in presentations to clients in business development activities, Ensure proper functioning of the company and adhere to established policies and procedures and authorize meaningful changes beneficial to the management.
Male' Aerated Water Co Pvt Ltd. (Authorized Coca-Cola Bottler)General Manager Marketing
Mar. 2000 - Jul. 2001Malé, MaldivesHeld and exercised overall authority and responsibility for marketing and sales functions of the company, fulfilling requirements of Coca-Cola franchise agreement, liaising with officials in franchise bottler operating system of Coca-Cola India Division in Haryana, New Delhi, India. Coordinated and led the implementation of product and brand introductions, promotional and advertising campaigns, performance reporting to the division, claim settlement between bottler and Coca-Cola India Division, involved active participation in divisional meetings. Preparation of the annual marketing plan, forecasting and budgeting volume and value targets identifying market trends, formulating and implementing marketing strategies to achieve company revenue targets, supervising, reviewing sales and marketing activities, conducting training programs for skills development in staff. Sales administration, sales and distribution channel development. launching promotional campaigns. coordinating production department for quality and delivery improvements to ascertain products availability without gaps. Conduct meetings to review performance to identify weaknesses and failures, implement strategies to mitigate competitor threats. Established distribution to remote islands in atolls by appointing sound stockiest in atoll capital to make distribution feasible to nearby islands and improved product / brand presence extensively. Reported to Managing Director on all affairs in the marketing division, proposed marketing plans and strategies for approval.
D. Samson & Sons (Pvt) LtdDeputy General Manager Marketing
Dec. 1998 - Apr. 2000Colombo, Western Province, Sri LankaResponsible for overall marketing strategy formulation and management of the marketing division. Held the position of chairman in the DSI Samson Group marketing Committee to provide directions and policy framework for the group marketing operation. accomplished amalgamation of marketing functions of subsidiary companies to achieve greater cost efficiency and wider market access. Introduced SUPERSPORT National Volleyball Championship as the principal sponsor to strengthen brand and corporate identity of DSI.
D. Samson & Sons (Pvt) LtdCorporate Planning Manager
Aug. 1995 - Nov. 1998Colombo, Western Province, Sri LankaResponsible for the corporate analysis, planning and management of the company. Initiated management policy frameworks and established procedures on all company functions. standardized meeting and reporting structures. established basis for KRA and KPI, introduced a well aligned new organization structure to ensure directions and feedback. Introduced Marketing Centers as a cost-effective retail channel and make use of the Marketing center concept to recover big sum of doubtful debts to set off against debt held customers while generating higher revenue and profits. Introduced strategically designed job descriptions to all management, sales and marketing staffs with rewarding systems based on appraisals, conducted continuous training and monitoring mechanisms to measure performance. introduced effective brand promotions ATL and BTL to increase MarketShare and industry dominance. Launched new products to strengthen the brand. Established a management committee and a charter for good governance and healthy decision making for the company. With these strategic initiatives and demonstrated management commitment and leadership the company was able to overtake the then market leader Bata and register DSI's identity as the Market Leader in footwear industry.
D. Samson & Sons (Pvt) LtdMarketing Consultant
Jun. 1994 - Jul. 1995Colombo, Western Province, Sri LankaConducted market surveys and advised the board on market position and recommended strategic options to increase market share and revenue. Propose business development strategies and assist implementing and establishing monitoring mechanisms. Conducted extensive training programs for sales and marketing staff at all levels. Developed a five-year corporate plan enabling to achieve market leadership by year 2000, when Bata Shoes Company was dominant holding more than 60% of the share.
Asian Foods (Pvt) LimitedMarketing Consultant
Jan. 1994 - Apr. 1995Western Province of Sri LankaExecuted responsibility in business development, marketing planning, market surveys and advising the board of directors on the imperative strategic decisions. Supervise the sales staff and field sales staff. established reporting systems, policies and procedures for the company to follow and adhere to. conducted meetings to review performance and operational aspects.
Pure Beverages Company LimitedDistrict Sales Manager
Jan. 1991 - Dec. 1993Colombo, Western Province, Sri LankaOverall responsibility in achieving company objectives, sales and profitability. Sales staff management, training, sales and distribution planning and management. conduct sales meetings and participate national sales meetings and conference, propose recommendations to maintain market leadership and represented the corporate planning committee of the company and engaged in strategy formulation, corporate analysis and addressing larger issues at higher levels of the Company. Achieved upgrading from ASM Grade -D to Special Grade earning the highest paid category
Pure Beverages Company LimitedArea Sales Manager
Jul. 1988 - Dec. 1991Colombo -Base MarketExecuted duties and responsibilities under the directions of Regional Sales Manager in the biggest volume and complex market of Colombo and contributed to the highest sales volume annually achieving targets and registering a year-on-year growth over 20%. Conducted training for staff on sales and distribution strategies, engaged in market analysis and recommending effective schemes to maintain industry dominance in the Base Market. Improved the brand/product presence in dominant position for others to follow as a best managed model sales territory.
Pure Beverages Company LimitedExecutive Assistant - Sales
Dec. 1987 - Jun. 1988A Region including Kurunegala, Puttalam, Anuradhapura, Polonnaruwa, Matale DistrictsDeploying and engaging sales staff at all levels to achieve the regions sales target, supervising and ensuring the team meet the quality, quantity and volume deliverables, training and mentoring the staff. evaluating sales territory performance and adopting restructures appropriately either demarcating or amalgamating territories to enhance market penetration, effectiveness of distribution, engage staff to increase brand/ product visibility, monitor competitor activities and adopt counter strategies. engage in seasonal promotional events, report to Regional Sales Manager and participate national and regional sales reviews and conferences. Prepare annual sales budgets and forecast. Administer and control sales & distribution expenditure with in budgeted sums.
Pure Beverages Company LimitedSales Supervisor
Sep. 1985 - Nov. 1987North Western Province, and North Central Province of Sri LankaSame duties and responsibilities as the Marketing representative with higher authority and job enlargement in report writing, supervising company sales representatives and distributor salesmen and engage in tactical planning to ensure achievement of area sales target and other company objectives.
Pure Beverages Company LimitedMarketing Representative
Jan. 1985 - Aug. 1985North Western Province, Sri LankaConduct market surveys, planning of profitable distribution routes to increase product availability and brand visibility. training sales representatives, supervising sales representatives, overlook depot inventory and depot sales administration, monitor competitor activities, recommend area demarcations to Area Sales Manager, take part in Area sales meetings and report to Area Sales Manager.
Pure Beverages Co., LimitedSales Representative
Jan. 1984 - Dec. 1984Kurunegala District, North Western Province, Sri LankaSelling and distribution of Coca-Cola and Lion Brand carbonated beverages to outlets in the demarcated area and achieving sales targets, maintaining dealer sales records, and information of marketing assets and competitor activities, general market conditions, seasonal demands. Engaged in promotional activities in increasing product and POSM availability and visibility. Contributed the highest sales volume to Sales deport in dominant position.
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