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Network Power<100 people
Roles
💸100%
Marketing
🖋️100%
Copywriting
Geos
🇳🇬100%
Nigeria
Work Background
Sun KingGlobal Campaigns and Content Lead
Mar. 2024Remote
CrowdTamersCopy & Content Manager
Mar. 2022 - Mar. 2024Remote- Developed compelling ad copy for go-to-market experiments for several startups. With an average CTR of 1-1.5%, we validated several businesses across industries; helping to secure investor funding.
- Created compelling SEO and keyword-rich blog postsand content for the company blog, highlighting successful case studies, how-tos, and thought leadership pieces for the company.
- Optimized (105) pre-existing blog posts to improve organic search, for organic visibility on Google's SERP.
- Crafted landing page copy and white papers that drove signups on the client waitlist. This helped with data to validate their idea and numbers that attracted potential investors.
- Drafted white papers, and proposal documentation for conversations with potential investors.
- Used programmatic SEO to boost traffic to lien's webpages and optimized articles for wider reach.
CrowdTamersCopy & Content Manager
Mar. 2022 - Mar. 2024Remote- Developed compelling ad copy for go-to-market experiments for several startups. With an average CTR of 1-1.5%, we validated several businesses across industries; helping to secure investor funding. - Created compelling SEO and keyword-rich blog postsand content for the company blog, highlighting successful case studies, how-tos, and thought leadership pieces for the company. - Optimized (105) pre-existing blog posts to improve organic search, for organic visibility on Google's SERP. - Crafted landing page copy and white papers that drove signups on the client waitlist. This helped with data to validate their idea and numbers that attracted potential investors. - Drafted white papers, and proposal documentation for conversations with potential investors. - Used programmatic SEO to boost traffic to lien's webpages and optimized articles for wider reach.
Up In The Sky NGDeputy Head Creative
Feb. 2020 - Nov. 2021Lagos, Nigeria• Successfully created and launched award-winning campaigns and short films (videos) addressing key social issues: Oga John (suicide), Closed (Adult literacy), Dollhouse (DV) etc.
• Crafted the engaging and widely received ‘More Than Data’ campaign materials to re-launch the 9mobile data offering in 2019.
• Launched the ‘Energy to Do you’ Lucozade campaign that helped boost sales and meet client’s KPIs. • Generated content marketing plan for the social media page with an aim to increase engagement and grow followership. • Co-managed and generated the company social media page; increasing engagement and growth by 50%.
• Managed and reviewed analytics and insights from the company social media page in a bid to shape and improve future content strategy.
• Created processes to ensure seamless output and strategic direction for the creative team, whilst ensuring all creative output is in line with the client's brief and key requirements.
• Supported the creative teams to conceptualize and execute
ATL/BTL and digital campaigns to achieve the client's sales and marketing goals.
@Mom_toonsLead Storyteller and Illustrator
Jul. 2019 - Mar. 2024Lagos, Nigeria
@Mom_toonsLead Storyteller and Illustrator
Jul. 2019 - Mar. 2024Lagos, Nigeria
Up In The Sky NGCopy Manager
Jan. 2017 - Feb. 2020Nigeria• Assisted the clients in resolving issues by responding to questions in a timely and professional manner.
• Checked copy for adherence to company guidelines, maintaining house style across all written work.
• Eliminated process discrepancies, implementing continuous improvements for scheduling procedures across multiple client calendars and fitness plans.
• Reviewed and edited content, maintaining consistently correct grammar and adherence to company style.
• Liaised with Art Directors to deliver page layouts and formats in line with client demands.
X3M IdeasAssistant Manager Copywriter
Feb. 2014 - Nov. 2016Lagos Nigeria• Launched the company social media page, creating an editorial calendar and developing engaging content to help build an active community
• Developed and created editorial calendars and ideas for clients marketing campaigns across industries (automobile, entertainment, oil and gas, insurance, banking etc) with an aim to solve the client's marketing challenges.
• Proposed campaign ideas for a variety of clients across industries including oil and gas, entertainment, finance, e-commerce etc
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with the production team to execute radio and TVC scripts till the final form.
Media Specialties LtdCopy Writer
Feb. 2013 - Jan. 2014• Launched new entrant into the automobile industry, JAC Motors.
• Collaborated with team members to brainstorm and develop a variety of marketing materials
• Reviewed and edited content, maintaining consistently correct grammar and adherence to company style and client’s expectations.
• Won several new business pitches on behalf of the company, increasing the company’s finances.
Conversations For ChangeSocial Media Manager and Consultant
Jun. 2012 - Jun. 2012Lekki Phase 1, Lagos NigeriaManagement of social media accounts (facebook and twitter)
Publicity for event - Conversations for Change
Ringier NigeriaContent Developer for Ringier Media Nigeria
Jun. 2011 - Feb. 2013Lekki Phase 1, Lagos state NigeriaOrganise content for online product (www.pulse.com.ng, www.quicksell.com.ng)
• Part of the founding team that built the media juggernaut that’s now pulse.ng
• Executed successful product introductions by coordinating actions with social media, public relations, and other internal teams.
• Generated and managed content - published 2-3 articles per day on the Wordpress platform- in a two-year period with an aim to generate engaging and riveting content, populate the website, attract readership and advertising
opportunities to increase revenue.
• Successfully covered key events from fashion launches, fairs, pageants and more to build content and relationships for the platform.
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