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Work Background
TavolaRetail & Marketing Brand Manager
Nov. 2023Dubai, United Arab EmiratesOversee the business development, buying, and brand management of Tavola’s premium tableware portfolio across the GCC, driving commercial growth and ensuring strong performance across retail, online, and B2B channels. Oversee buying, assortment planning, and supplier management while driving sales strategies to achieve forecasted targets, profitability, and optimal stock performance. Monitor brand and product performance across markets, identifying opportunities to maximize sell-out, optimize assortment, and strengthen market positioning. Lead annual marketing calendars including seasonal campaigns, influencer collaborations, and in-store activations to enhance visibility and engagement. Ensure consistent brand storytelling by aligning with global principals and collaborating with retail, e-commerce, and creative teams to deliver cohesive execution and sustained growth.
Jarra.aeFounder
Oct. 2020 - Oct. 2023Dubai, United Arab Emirates• Grew Jarra.ae from an idea to a successful self-sustained business within 2 years, by creating a unique platform specialized in importing & distributing handmade delicacies to the UAE market soon to the GCC.
• Participated in all aspects of business development from market research and finance to operations and marketing, ensuring that the company’s vision was followed.
• Built sales forecasts and several business collaborations with different well-established F&B institutions to reflect the desired productivity targets.
Ministry of Youth and SportsHead Of Department
Jan. 2014 - Dec. 2014Beirut, LebanonHead of the Euro-Med Program
A fund from the EU that impacted hundreds of young women and men through intercultural dialogues on major priorities such as; gender equality, minority rights, protection of cultural heritage and others… • Supervised the Euro-Med fund implementation dedicated to the Lebanese NGOs for youth and sports activities via the ministry. • Planned, scheduled and coordinated between the Lebanese NGOs and the Euro-Med department on the implementation process and the respect of policies during the funding period.
Zian SARL / B.C.M Consulting SARLManaging Partner
Sep. 2010 - Oct. 2023Beirut, LebanonField of Expertise: Defence, Oil&Gas, Public Sector Events • Delivered expert advice by guiding clients (multinational companies) in the assessment of several multi-million potential projects and business opportunities and provided an overall coordination with governmental related institutes. • Successfully liaised between the company and several ministries and governmental bodies to promote the company’s technology, identify relevant possible projects and initiate a collaboration discussion in the relevant field. • Ensure project success by creative problem-solving skills along with adaptability, team work, strategic planning & time management. • Judiciously supervised and monitored all high-level discussion during negotiations, signature & implementation of several projects in the defense and oil & gas field. • Successfully directed client projects from the negotiation process to the final stages of implementation
Abresia SAL - Haagen Dazs LebanonMarketing Manager
Oct. 2009 - Sep. 2014Beirut, Lebanon• Managed PR activities including organizing press conferences on various achievements and product information to generate a position mind-set of customers and stakeholders. • Defined and implemented organizational & marketing strategies aligned to organization vision for accomplishing growth objectives. • Developed a 360-degree marketing communication plan and implemented internal communication plans.
• Spearheaded marketing initiatives & messaging platform that elevated the company's profile both internally and among consumers.
Comité national des Jeux de la Francophonie 2009Assistant Director
Oct. 2007 - Sep. 2009Beirut, LebanonA National artistic and sports event organized by the Lebanese Government in 2009 that gathers more than 3000 participants from 88 different francophone countries, held every four years in one of the French Speaking nations • Successfully managed the implementation of an awareness campaign, that targeted directly around 5000 individuals from participants to spectators, on HIVS in collaboration with the UNAIDS Geneva during the period of the games as Project Coordinator of UN-SIDA. • Executed roles as head of the cooperation with several environmental NGOs such as UNEP - Bahrain, Green Peace to promote a green environment during the games and with LPHU (Lebanese Physically Handicapped Union) to guarantee easy access for individuals with special needs to the game facilities. • Ensured prompt coordination with several public and governmental organizations such as the ministry of transportation, municipalities and the Lebanese customs to promote the francophone games.
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