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Work Background
Catalista Business LabPropietario
Mar. 2023Panamá, PanamáAcompañar y ayudar a nuestros clientes a crecer de manera sostenible a través de la definición y ejecución de estrategias de Go To Market y de Servicio al Cliente efectivas y personalizadas a sus necesidades. Nos comprometemos a trabajar en estrecha colaboración con nuestros clientes para entender sus objetivos, desafíos y oportunidades únicas, y brindar soluciones creativas y prácticas para alcanzar el éxito a largo plazo. Nuestro enfoque se basa en la excelencia en la ejecución y en el servicio al cliente, y en el uso de datos y análisis para tomar decisiones informadas y mejorar continuamente nuestros procesos.
ACOBIRDirectora ejecutiva
Apr. 2022 - Feb. 2023Panamá1. As a team effort, carry out the Expo Inmobiliaria Acobir 2022, that overachieved the financial goals set by the Board of Directors.
2. Organized the delegation of 25 Panamanian Real Estate Developers who participated in the Gran Salón Inmobiliario at Bogotá, Colombia. The panamanian participation doubled the expectations of the organizers goals. It was a great opportunity to show the Panamanian Real Estate proposal and advantages of investing in the country.
3. As a team effort, carry out the Expo Inmobiliaria Acobir 2023, that overachieved the financial goals and the visitors participation. Two new areas where added to the Expo: Green Island and the Special Collection area. This was introduced as a strategy to attract green projects and projects with special amenities and quality to the Expo.
4. Created, designed, promote, and carry out the first Panama Real Estate Trade Mission that hosted more than 60 international brokers from different countries and cities to experience the Panamanian Real Estate market, projects, incentives and regulations. Also, to connect with Panamanian brokers and develpers.
Smithsonian Tropical Research InstituteVisitors Office & Facilities Manager
Jun. 2014 - Apr. 2022Ancon Panama1. Consolidated the services, policies, and procedures across remote facilities to ensure consistency in the visitor experience. This was accomplished by a team of four Supervisors and Site Managers under my leadership who oversee 30 staff members that deliver services for more than a thousand scientific visitors per year.
2. Participated in a team comprised of staff from different STRI offices in the design and implementation of policies and procedures to ensure the continuity of our operations in remote facilities, while complying with local and US federal regulations.
3. Automatized many processes such as: housing and boat reservations and meal purchasing systems among others working in collaboration with staff from the Office of Information Technology, OCIO and the Visitor’s Services Office. These efforts reduced the number of hours of manual labor and enabled efficiencies in the workforce that led to service improvements.
Global Business Solutions CentroamericaGerente General
Jun. 2013 - Jun. 2014
Hewlett-PackardRetail Marketing Manager
Aug. 2011 - Feb. 2013Centro America, Caribe, Venezuela y Ecuador 1. Restructured and lead a team of 30 Trade marketing agents among Central America, Ecuador and Venezuela which resulted in a reduction of 30% of operational costs.
2. Developed and implemented strategies for the Consumer Division with HP business allies such as Microsoft, AMD, and Intel to better position the brand at retail stores. These strategies led to a double-digit growth in shelf share, floor share and sales for the main retailers of the region.
3. Triggered the brand growth in terms of floor presence, shelf share and market share for two consecutive years by leading a Team of 7 Retail Marketing Agents from Central America, Ecuador, and the Caribbean. 4. Lead a multi-country effort to position new product lines in the region under my scope. This involved coordination and participation in road tours, press conferences (radio, TV, newspapers, and magazines), trainings and distribution channel events.
5. Designed, developed and executed a $2MM (year) marketing budget that included feedback from the Territory Managers, PR and Retail Marketing Agencies which led to a 85% growth in sales of the Consumer Printer Division.
Hewlett-PackardCountry Manager
Dec. 2005 - Aug. 2011Panamá1. Developed and implemented a country-wide distribution channel and pricing strategy that lead the way to sustainable double-digit year to year growth of the brand sales in the country.
2. Collaborated in an interdisciplinary team with different HP units in Panamá and the US which resulted in HP becoming the main technology provider for the Panamanian Government in the year 2007.
3. Established HP as the big format printing leader of the country with 34% year to year growth in 2009.
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