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Work Background
Touchstorm | The YouTube Agency For Global BrandsManaging Director, Touchstorm India
Sep. 2023 - May. 2025India
Touchstorm | The YouTube Agency For Global BrandsGlobal Executive Vice President, Touchstorm
Jul. 2021 - May. 2025India
OxygenAidVolunteer
May. 2021 - May. 2022Bengaluru, Karnataka, India
WebenzaDirector of Client Services & Strategy
Aug. 2020 - Jun. 2021IndiaLed Strategy and Client Services for key digital and social media accounts at Webenza including Himalaya Haircare, Zoomcar, Embassy REIT, DotPe, Nandus, Navi Health Insurance, Amazon, Bangalore International Airport (BIAL). Developed agency processes including standardizing creative briefs and the briefing process and monthly reporting as well as established best practices for day-to-day internal and client management. Developed Webenza's influencer campaign/activation capabilities and led high impact influencer campaigns for clients including Himalaya Haircare, Nandus and Navi Health.
Radius - A division of MAA CommunicationsHead of Marketing & Strategy | Consultant
Jun. 2019 - Jun. 2020Bangalore, IndiaI was brought in to develop a Hyper Local Marketing Division that supports franchise brands as a part of MAA Communications larger Agency offerings. Led brand and media strategy, planning, execution, reporting and analysis for select clients with a focus on hyper-local marketing to drive awareness and traffic into stores.
AND SHINEChief &Shine Officer
Apr. 2019IndiaA morning music + dance movement to fire up your positive energy. Go to www.andshineindia.com or www.instagram.com/andshineindia/ to learn more.
PROSEVice President, Marketing
Oct. 2018 - May. 2019Phoenix, Arizona Area• Established and led comprehensive marketing strategies at national, regional, and local levels to enhance brand visibility. • Collaborated with top-tier external partners in Social Media, Paid Media, PR, and Creative to optimize marketing efforts. • Developed and executed launch plans, supporting new franchisees from Grand Openings to ongoing Local & Regional Marketing initiatives. • Served as a keynote speaker at Franchise and Developer Trainings, sharing insights and strategies for success.
European Wax CenterSenior Director of Marketing Services
Jan. 2016 - Feb. 2018New York City• Led and managed brand, media, PR, and social media agencies to align with business objectives. • Successfully launched EWC's proprietary product portfolio, achieving over 2 million media impressions. • Implemented a $2 million influencer program that exceeded goals by 37% within the first 9 weeks. • Developed local marketing consulting and high-impact programs to support franchisees and enhance guest engagement.
StrawberryFrogAccount Director
Jul. 2013 - Dec. 2015Greater New York City Area
noiseDirector, Client Services
Jan. 2012 - Jul. 2013Client Services lead on J.P. Morgan, Chase, McAfee and Intel
mcgarrybowenDigital Account Supervisor
Nov. 2010 - Oct. 2011Day-to-day Digital Account lead on J.P. Morgan, JPMorgan Chase and J.P. Morgan Asset Management
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