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Work Background
Universidad Anáhuac QuerétaroMasters Teacher
Aug. 2025Área metropolitana de QuerétaroMarket Intelligence Masters Teacher Pricing Strategy
CH Value GrowthFounder CH Value Growth
Nov. 2024Corregidora, Queretaro, MexicoFounder of Consulting firm for Marketing, Pricing, Insights and Business Model Strategy and Implementation.
CH2 ExperienceCoFounder CH2 Experience
Oct. 2023Área metropolitana de QuerétaroFounder and partner of an online travel agency - Ch2experience.viajesbumeran.com
Sales Manager and Operations Officer, responsible for marketing and sales strategies
Beer Passport MxPartner BeerPassport
Oct. 2023 - Dec. 2024Área metropolitana de QuerétaroCo-founder of one of the first beer bars in Queretaro - BeerPassport.com.mx
Developed the e-commerce platform and managed user-generated content (UGC)
Busher cocdril'sFranchisee Busher Cocdril’s
Sep. 2023 - Mar. 2025Corregidora, Querétaro Arteaga, MéxicoManaged daily operations of a wings franchise with 3 employees
Responsible for sales, traffic, and advertising both offline and online
Central del JuegoFounder Central del Juego
May. 2023Corregidora, Queretaro, MexicoOnline video game store with presence on Amazon and Mercado Libre - Centraldeljuego.com
Managed all business operations
MichelinPersonel Development Partner and Learning & Development
Mar. 2022 - Mar. 2023Santiago de Querétaro, Querétaro Arteaga, MéxicoResponsible to guide the Development of the Managers within their teams. Also responsible to detect and execute the learning and training programs.
MichelinIn-Market Business Segment Manager
Jan. 2020 - Apr. 2022Querétaro Arteaga, MéxicoSAVE responsible at medium and long term for Central América for B2B (On Road Mobility)..
Universidad Anáhuac QuerétaroTeacher Marketing School
Jan. 2020 - Dec. 2022Ciudad de México y alrededores, MéxicoTeacher of the Marketing School. Teacher of the course "Pricing analysis and marketing metrics".
MichelinNew Business Development Manager AMC
Mar. 2018 - Dec. 2019Querétaro, Querétaro Arteaga, MéxicoResponsable de la detección de nuevas oportunidades de negocio, así como de revaluar las estrategias corrientes.
MichelinGerente Customer Experience
Feb. 2016 - Feb. 2018Querétaro Arteaga, MéxicoDesarrollar mejor experiencia de compra en todos los puntos de contacto con los consumidores B2B y B2B2C en México
MichelinConsumer Experience & Digital Project Manager Mexico
Feb. 2016 - Dec. 2016Querétaro y alrededores, MéxicoDevelop the Best Consumer Experience for our Target Segments for Mexico on the B2B & B2B2C operations. Coordinate the Digital Projects that will impact the Consumer Experience for Mexico.
MichelinDigital Project Manager
Jul. 2015 - Jan. 2016MéxicoDevelop the direct digital contact for consumers and customers for Mexico
MichelinPricing Manager
Jun. 2013 - Jun. 2015Querétaro y alrededores, MéxicoExecute the Price as a strategy for growth & revenue
MichelinCountry Operations Marketing Manager
Apr. 2011 - May. 2013Define the Product Portfolio for Truck tires & Retread in Mexico. Coordinate the commercial actions in Mexico for the Truck product line.
MichelinPricing
Apr. 2009 - Mar. 2011Define & execute the pricing strategies for all the product lines in Mexico
MichelinMarket Intelligence
Jan. 2008 - Mar. 2009Querétaro y alrededores, MéxicoResponsible of all Research to identify the consumer needs & insights, and also responsible of market forecast in Mexico for all product lines.
MichelinPricing & Market Intelligence PL
Jan. 2005 - Dec. 2007Querétaro y alrededores, MéxicoResponsible of create & execute the pricing strategy for the Truck product line. Also responsible for market forecast and market research for the truck product line in Mexico.
MichelinTruck Brands & Events
Apr. 2004 - Dec. 2004Querétaro y alrededores, MéxicoResponsible of brand communications, events (trade shows) & PR for the Truck product line in Mexico.
American ExpressMarketing Specialist Commercial Card México (Product Management México)
Mar. 2003 - Oct. 2003Ciudad de México y alrededores, MéxicoResponsible to execute the marketing plan and promotions activities for the corporate cardholders. All the segments for Mexico
Tycoon EnterprisesBrand Manager
Jul. 2002 - Feb. 2003Ciudad de México y alrededores, MéxicoResponsible for the commercialization of the properties in Mexico of the 4 Kids & Nintendo Studios. Part of the properties where: Pokemon, Nintendo, Yu-Gi-Oh!, Medabots, Beyblade.
Nestlé MéxicoProduct Manager (Ice Cream Division)
Apr. 2001 - Jan. 2002Ciudad de México y alrededores, MéxicoResponsible of the strategy and execution of the marketing plan for the "take home" Ice Cream Division for Mexico.
Nestlé MéxicoSr. Product Manager Assistant (Ice Cream Division)
Nov. 1999 - Mar. 2001Ciudad de México y alrededores, MéxicoResponsible to execute the strategy define by the Impulse Ice Cream Product Manager.
Nestlé MéxicoSales specialist (Ice Cream Division)
May. 1999 - Nov. 1999Ciudad de México y alrededores, MéxicoResponsible of the Sales for the "tianguis" (street market) on the north of Mexico City for the Ice Cream Division
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