RedTown DigitalContent & Media Manager at RedTown Digital
Jul. 2021 - Dec. 2021- Executed digital media planning, content development, creating digital media campaigns, and setting up paid media promotions for brands at RedTown. - Successfully implemented and managed the overall digital, marketing strategy for 8 brands at RedTown.
- Provided best-practice expertise and insight into the creation of web/digital marketing campaigns and optimization strategies.
- Led the planning, development, building, testing, and implementation of over 20 digital marketing project plans, including managing related campaign budgets.
- Liaised with Business Intelligence and the Manager of Business Information and Analytics to ensure that digital marketing KPIs are aligned with and incorporated into the organization’s overall analytics portfolio.
- Achieved a 90% average success rate across over 10 campaigns for world-leading brands managed at Redtown.