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Work Background
PDPAOLA JewelryArt Director - Social & Brand Content
Dec. 2024Barcelona, Catalonia, SpainDirected and oversaw product-focused and campaign shoots, from concept to delivery, across e-commerce, social and campaign channels. Developed and produced social-first content (Instagram & TikTok), ensuring alignment with brand identity and campaign strategy.
Defined visual direction and collaborated with photographers, stylists, and production teams to create impactful photo and video content. Art directed high-profile shoot of Kelly Rutherford campaign, ensuring creative execution aligned with brand values and storytelling.
Dragons GroupJunior Art Director - Socials
Jul. 2024 - Dec. 2024Led the development of engaging social media content, contributing to the conceptualization of brand identity and proposing innovative visual ideas. Took projects from initial concept through execution. Collaborated closely with senior creatives to refine strategy.
BreatheDeep SLBrand Manager
Aug. 2023 - Sep. 2024Barcelona, Catalonia, SpainIG | somni.club | https://www.instagram.com/somni.club/ Lead of the brand Somni, building the brand from scratch. In only 2months and half recruited a community of 6K and a festival with more than 1500 attendees. Scalling a festival brand going from social media content to strategy, passing by communications, marketing and graphic design.
Jeux d'HiverBranding and Communications Manager
Aug. 2021 - Aug. 2023IG | @jeuxdhiver | https://www.instagram.com/jeuxdhiver/
By combining branding strategies with creative content creation, I increased Instagram's community by 65% in only 2months. Moreover, all the clubbing events were sold out, with more than 3000 attendees every Thursday.
ModjoFounder & Creative
Jan. 2021 - Aug. 2023Brussels Metropolitan AreaIG | @modjo.be
Electronic music events
I created an attractive branding, for an Electronic music event hosted at Jeux d'Hiver. During the summer of 2021 we started the funkiest covid-safe terrace in Brussels. Gathering joy and entertainment every Friday last summer.
BeiersdorfDigital Marketing Nivea
Sep. 2020 - Aug. 2023- Project lead on the roll out and launch of a NIVEA Web-app for the Netherlands & Belgium. (Media launch plan, Main point of contact w/agencies, stakeholders & global team, setting up CRM flows and all required assets for the app)
- Project lead on the roll out and launch of the website and Social Media of a new Beiersdorf brand : Florena Fermented Skincare. - Creation of social media assets for NIVEA Belgium and Florena Fermented Skincare (organic and paid).
- Creation of Landingpage banners and social media banners for NIVEA Belgium and Florena Fermented Skincare.
Ozer ConceptDigital Marketing & Communication Intern
Feb. 2020 - Jul. 2020Brussels Metropolitan AreaWorked on communication strategies, digital marketing and project management at a Sustainable Fashion Start-up. Increased social media following by 25-30% Developed a social media strategy for an uprising start-up Created social media graphics for daily posts
AXA PartnersCustomer Services
Jan. 2017 - Dec. 2018Brussels Area, BelgiumCustomer Services department of Travel Insurances.
Customer management
European School of Brussels 2Event planner and Freelance Photographer
Jan. 2015 - Dec. 2017Organized the annual ball for all four european schools of brussels, with more than 700 attendees at Palais de Colonies Tervuren. Photographer for several events, such as; The European School Balls (Winter ball / Spring ball), The European Bac Balls (graduation balls), The Fashionshows and Talentshows
Dragons Group
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